Most people prepare for an interview by looking for answers.They open a list of frequently asked questions, imagine what the recruiter might ask and build sentences correct enough to work in any situation.Yet this is precisely where preparation starts to weaken. An answer that works for any company rarely shows why a person is suited … Read more
Digital transformation is the coordinated redesign of an organisation’s processes, skills, data, technologies and value model. Its five critical phases turn this ambition into a governable path: diagnosis, strategic direction, roadmap, adoption and scalability. It is not the same as buying software, nor as converting analogue activities into digital format. Real transformation begins when digital … Read more
Corporate onboarding is the process through which a new person acquires the tools, relationships, knowledge and decision-making criteria to step into the role and contribute autonomously. It is not the same as the first day: it links the promise made during selection to the real experience of work. Perfect onboarding is a system A welcome … Read more
Offboarding is the structured process through which an organisation manages the departure of an employee or contractor, from the initial notification to the revocation of access, through to knowledge transfer and the relationship that follows. It is not the last day of work but a journey that governs people, data, responsibilities and business continuity. Offboarding … Read more
Onboarding is the process through which an employee, customer, user or partner is guided from entry into a new system to understanding it and being able to act autonomously. For this very reason, it is not a simple welcome: it organises the transition from being an outsider to becoming operational. The process is complemented by … Read more
In B2B a campaign can generate a hundred leads and still not produce a single deal. When this happens, the problem is usually that marketing and sales use different definitions of value.A B2B marketing agency must understand long cycles, buying committees, high ticket values and content capable of speaking to stakeholders with opposing priorities. It … Read more
Industrial marketing operates in markets where a purchasing decision can take months, involve several company functions and depend on very different factors: technical specifications, supplier reliability, production continuity, after-sales support, reputation and the ability to reduce perceived risk. That is why the choice of agency affects the quality of commercial demand even before the volume … Read more
A company organisational chart is the graphic representation of a business’s organisational structure: a visual diagram illustrating the roles, responsibilities, hierarchical levels and interdependencies between the various functions, areas and people that make up the organisation. The term “organigram” comes from the Greek organon, “tool” or “organ”, and gramma, “writing” or “drawing”: literally, the drawing … Read more
A leader who communicates optimism today is on slippery ground.They can inspire their team. Or they can lose credibility. In a world where more than half of people expect a weaker economy in the coming year (Ipsos Predictions Survey 2026), and where 73% of business leaders prefer to maintain a cautious or pessimistic outlook, hope … Read more
There is a scene that repeats itself in Italian boardrooms with an almost comic frequency, were it not so costly. The business owner knows something has to be done about marketing. They have known for months. Perhaps for years. They have watched competitors grow, heard talk of digital, of positioning, of brand. They have nodded … Read more
For a CV to work, it needs three yeses.The first from the system that reads the document, extracts information and looks for a match with the open position.The second from the recruiter, who must quickly understand whether the career path makes sense for the role.The third, finally, from the company, which tries to picture that … Read more
Marketing consultancy turns data, objectives, budgets and channels into a decision-making system. A complete guide to what it does, when it is needed, how to choose a partner, how to assess its cost and what results it must deliver.
Audit
Corallo.Ai
Operations
Contact
06 86357195
contatti@blissagency.it
Place
Via del Mandrione, 63 RM
Via Brembo, 5 MI
