Bliss steps in when strategy becomes a commitment to honour.

problem
solution

value
action

MODEL

01.

METHOD

02.

Partner

03.

⟨ About Us ⟩

We have a responsibility to build, together with those who choose us, what will be needed today & tomorrow.

Our job is simple

bring clarity.

We help organisations see clearly who they are, where they are heading and which decisions will take them where they want to go. We work on the risks nobody sees. On the opportunities lost for lack of direction. We believe every business has a soul. A character. Our job is to give it shape and protect it, so that it becomes an advantage competitors cannot copy. We are driven by conviction. We use rationality as a tool, but it is passion that moves us. We persevere. We do not stop. Because we know the world changes constantly, and we cannot stand by and watch.

If you do not feel the weight of what you do, you are not ready to do it.

empirical MODEL

At Bliss, the path runs the other way. We started in the field. For years we built identities for brands that needed to stand out. Led campaigns that had to deliver results. Managed crises where every word counted. Grew companies in competitive markets. From that direct experience, from those mistakes and those successes, our method was born.

This means that when we define a strategy for a client today, we are not theorising. We already know what will work and what will not. Because we have seen it happen. We have done it with our own hands. We have measured it in the numbers. Our strategy is not academic. It is born of practice.

And that is why it is solid. Our approach rests on five principles Consistency, Transparency, Accountability, Results orientation, Risk management. : We do not have all the answers. But we have the method to find them. And the responsibility not to stop until we do.

⟨ Method ⟩

"When a decision
does not strengthen the structure

it is not taken."

This means every action, every choice, every investment is assessed on one thing only: does it build or dilute?.

Every proposal goes through this question. Every idea is measured against this filter.

It is a discipline that demands rigour. The ability to choose with clarity, not on impulse. Because a brand’s strength is measured not by how many things it does, but by how consistent it is in what it chooses to do.

/01. leadership

/02. Foundations

/03. Structure

People before everything else.

THE TEAM

Our voices
leading the way

Strategy, creativity, technology and culture meet here every day within the same method: understand before acting, choose with judgement, carry the weight of the decisions that matter.
That is how Bliss began. With people.

Francesco Acri

CEO & Founder

Bliss Agency was created in its founder’s image and likeness. As Founder and CEO, they coordinate the strategic vision and create visions designed and delivered to last.

Ginevra De Filippis

Chief Operating Officer (COO)

COO, Ginevra is the company’s metronome: she sets the pace of operations, coordinates relationships with partners and improves the efficiency of internal processes.

Mario Antonini

Chief Design Officer (CDO)

CDO, more than a designer, Mario is the true interpreter of the Bliss vision. He coordinates visual identity, web architecture and VFX processes, making ideas tangible.

Andrea Maso

Head of SEO

Digital Data Analyst and Head of SEO at Bliss, Andrea works directly with clients through the analysis, planning and optimisation of campaigns.

Gianluca Sabbini

Head of Video Production

Head of Video Production, Gianluca coordinates Bliss’s entire audiovisual department, from overseeing the team to directing advertising campaigns.

Luca Maletta

Head of Copywriting

Copywriter, ghostwriter, author, translator and investigator of human dynamics.

Sajjad Mazaherizaveh

Full stack developer

Integrates front-end and back-end development with technical SEO and AI

Asia Vaccaro

Client & Talent Relations

Asia is the point of contact between Bliss, clients and talent. She manages relationships and ensures every project can rely on the right people at the right time.