
Luca Maletta
As Head of Copywriting at Bliss, he oversees the company’s tone and language. An author, ghostwriter, and translator, he has contributed to the publication of more than twenty books. On the Magazine, he writes about strategy and brand identity architecture.
Head of copywriting




The BucketEconomy is booming: popcorn buckets are brand identity
October 10, 2026



Neuromarketing: how major brands steer your decisions
October 6, 2026

McDonald’s goes local
October 5, 2026


Bliss’s September book picks: business, psychology and fiction
October 3, 2026

