Andrea Maso is a Digital Data Analyst and Head of SEO at Bliss Agency. With 5 years of experience as a freelance professional and 2.5 years within Bliss, he supports brands and companies in defining and managing digital strategies — from SEO to Google performance marketing, from reporting to website architecture. He holds a degree in International Business Administration from John Cabot University and a Master's in E-commerce Management from Sole 24 Ore, combining an international academic background with a concrete, data-driven operational approach. At Bliss, he works directly with clients through the analysis, planning and campaign optimisation phases, and is the author of over 190 articles published on the agency's blog covering SEO, digital marketing, artificial intelligence and brand strategy.