Brands

Berserk e la lezione di leadership più difficile che la letteratura giapponese abbia mai scritto. Kentaro Miura spent thirty years building a legendary story, putting his own life on the line along the way. In the end, the master passed away in 2021 at the age of fifty-four without ever managing to finish his masterpiece. … Read more

In today’s market, growth almost always follows a linear logic: more volume, more speed, more availability. There is, however, one brand that operates by diametrically opposite logic. For Hermès, success is measured not by market share gained, but by inaccessibility. A total revolution, when set against common perception: the idea that a brand’s value lies … Read more

We are in St Petersburg, 1866. The weather is harsh. The room, barely lit. A man and a woman sit facing each other in a modestly furnished room with blackened wallpaper. He is a promising university student who nonetheless looks ill. She is a beautiful girl with a clear gaze, though she keeps her eyes … Read more

When you walk into a Lidl, you immediately know where you are.The narrow aisles. The essential packaging. The prices displayed in large type. The deliberate absence of that aspirational atmosphere competitors build through lighting, music and carefully arranged shelves. Lidl wants to look exactly like what it is.And that, paradoxically, is its brand. The value … Read more

LuisaViaRoma was the first Italian company to sell luxury online.In the 1990s, when doing so seemed madness, they did it anyway. They built a competitive advantage that seemed unbeatable. Then, in March 2025, 201 employees gathered for a meeting in Florence. Brought together to find out what their future would be.The story of a lost … Read more

Michael, the film directed by Antoine Fuqua, opened on 24 April 2026 with $97 million in the US market alone and $218 million worldwide in its first weekend. The biggest opening ever for a biopic. After two weeks, the film passed $300 million worldwide, becoming the second highest-grossing music biopic of all time, behind only … Read more

Yamaha makes pianos. But also motorcycles. And although it might seem so, this is not strange, because Yamaha shifted its value chain from a product to a concept. And that has made all the difference in the world. Its logo belongs to two completely different worlds. It is engraved as much in the world’s most … Read more

For three decades, global management built an architecture founded on outsourcing. The idea was elegant in its logic: concentrate intellectual capital on the core business and outsource everything else to specialist suppliers spread across the globe. Cut fixed costs, increase flexibility, scale without friction. This structure had a name: Lean Manufacturing. It also had an … Read more

Jannik Sinner won the Madrid Masters 1000 by defeating Alexander Zverev in the final, becoming the first tennis player ever to win five consecutive Masters 1000 titles. Indian Wells, Miami, Monte Carlo, Madrid. One after another. With the solidity of a machine that never jams, of a system that works even when the pressure rises, … Read more