Problema e soluzione
Decidere la direzione
Analizziamo scenari, patrimonio di marca, branding, e misuriamo le conseguenze di ogni decisione prima che venga presa.
Valore
Proteggere il valore
Principi, criteri e sistemi di controllo che tengono il brand coerente quando cambiano persone, mercati e generazioni.
Azione
L'unità operativa di Bliss che trasforma strategia e direzione in progetti concreti, attraverso creatività, tecnologia e produzione.
Bliss
Partiti dal campo
Società di brand advisory con sedi a Roma e Milano. Un metodo nato dall'esecuzione e portato al tavolo del vertice.
There are evenings that work without anyone quite being able to explain why. The right table, a few bottles, the music that was needed and, above all, the people.When it happens, it takes very little: you look at each other and think… yes, this is the right situation. Amici & Buon Vino was born exactly … Read more
Quanto puoi toccare il tuo nome prima che il brand smetta di essere riconoscibile? Don’t call it Citroën any more. From now on, the name is “Sytroën”. At least for the duration of its new global campaign. On 16 June Citroën announced its collaboration with French actor Omar Sy, known for playing Assane Diop in … Read more
L’11 giugno 2026, al primo giorno dei Mondiali, lo spot più famoso del torneo ha già ormai 75 giorni. E i momenti di maggiore emozione devono ancora arrivare. Today it’s Mexico v South Africa. The biggest World Cup in history begins: 48 teams, 104 matches, three host nations, final on 19 July in New York. … Read more
When we think of Ferrari, we all picture the same things. Speed. Low lines. Track-ready stance. Ferrari is, after all, the sports car par excellence. So much so that, for decades, the Maranello company was always categorical: “Ferrari will never make an SUV”. It was not just a statement: it was a genuine stance on … Read more
Il Bucketverse di JKR per KFC è un esempio perfetto di governance del brand: quando una realtà scopre che il proprio asset più potente era già qui, non gli resta che metterlo al centro di tutto. Yesterday, 15 June 2026, Jones Knowles Ritchie unveiled the biggest evolution of KFC’s identity in the brand’s history. An … Read more
Trends don’t die when they end. They die when they become marketing. It may sound strange, but it is true.Trends are meant to be spontaneous: they come from people. They are jokes, ideas, memes, conversations. They emerge when users discover something and find it amusing. So they start sharing it. They talk about it. They … Read more
Many great stories begin with an uncomfortable realisation. LEGO’s came on a ferry returning from a toy fair in Britain. Godtfred Kirk Christiansen, then at the head of the company, was talking on that occasion with a manager from Magasin du Nord in Copenhagen. In the 1950s the toy industry was very different from today. … Read more
The communications market is entering a crisis.For the first time in the history of visual production, simulation has become cheaper than reality. For some years now, generative artificial intelligence has turned the creation of images, text and video into an almost instantaneous process. Photo sets, weeks of production and complex infrastructure are no longer … Read more
Governing is now worth more than executing. And today the labour market is confronting this uncomfortable realisation. The International Monetary Fund has calculated that in advanced economies 60% of jobs are now exposed to artificial intelligence. According to Goldman Sachs, 300 million full-time positions are already exposed to generative automation. These figures describe the present … Read more
The Antonelli case is a model example: Mercedes put him in a position where he could make mistakes, and that is how he grew. In the working world, this rarely happens.
Cosa insegna il -8% in borsa alla governance di un’identità impossibile da tradire On 25 May 2026 Ferrari unveiled the Luce at Calatrava’s Vela in Rome. The President of the Republic was also in attendance. The two Formula 1 team drivers unveiled the car in front of the cameras. The international press had been summoned. … Read more
Come un film di vent’anni fa ha trascinato brand e generazione Z Today, Wednesday 29 April, the long-awaited sequel to ‘The Devil Wears Prada’ opens in Italian cinemas: the 2006 film, as iconic among older generations as among younger ones. Twenty years after the first film, Miranda Priestly is back, grappling with a world she … Read more
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