Brands

But is Red Bull a drinks company or a media company? The question may seem obvious, yet the answer is not. In fact, it may well be neither any longer. Not entirely, at least. Red Bull, in fact, is now an ecosystem. At its broadest, it includes football clubs, racing cars, global events, a media … Read more

Petitions on Change.org. Viral videos on TikTok. Articles on the end of an economic certainty. When Goleador went from 10 to 20 cents (a 100% increase in one go, justified on the grounds that “prices had not risen since 2002”) the whole of Italy was up in arms. And rightly so. For more than twenty … Read more

A house move always brings a lot of emotions with it.Some are positive, sweet, exciting.Others are more wistful or fearful. And yet, whatever the reason for moving house, or relocating from one office to another, something remains. And what remains is the feeling you get after spending hours poring over the instructions, tightening screws, taking … Read more

All our lives we have witnessed the eternal conflict between rationality and instinct. Reason and emotion. Mind and body. Yet in today’s communications landscape there is almost no boundary left between the two. The line between reason and biological response is rapidly disappearing, and the role of the Sympathetic System in decision-making is becoming ever … Read more

The Amazônia Legal Brasileira (nine states, sixty per cent of Brazil’s territory, twenty-eight million inhabitants, twenty-five thousand kilometres of navigable waterways) had never had a unified brand. Each state communicated on its own, with fragmented aesthetics and positioning. It was as if the most iconic territory on the planet had never had a voice. Now … Read more

Over the past twenty years, sport has built its value on competition. Rivalries, records, league tables. The narrative has gradually shifted from technical quality to results; from imagination to profit. And so, either you are the best or you fall behind. Football, more than any other sport, has absorbed this model. Yet LEGO’s recent World … Read more

There is a story that began in 1997 with a young boy who cannot swim.Eiichiro Oda is twenty when he publishes the first chapter of One Piece. The story of a pirate with none of the obvious qualities you would expect of a pirate. He cannot swim. Nor is he particularly clever. He has no … Read more

1 April 2026. 18:35 local time. NASA launches four astronauts towards the Moon. Reid Wiseman, Victor Glover, Christina Koch and Jeremy Hansen lift off aboard Orion. On 6 April they complete the lunar flyby, breaking the record for distance from Earth set by Apollo 13 in 1970: 252,756 miles, the farthest any human being has … Read more

There is a video that lasts five seconds. And it has gone around the world. During the live broadcast of the Artemis II mission (the first crewed flight around the Moon since the Apollo era, 406,000 kilometres from Earth), as the astronauts were stowing equipment in the Orion capsule, a jar of Nutella enters the … Read more

In a jewelry market dominated by high contrast, saturation, and overly sentimental, cookie-cutter narratives, the challenge we faced with a brand like Pandora was immense. The goal was to redefine the concept of material purity, transforming jewelry into an extension of light itself. To achieve this, we broke all the traditional rules. In this article, … Read more