Most AI writing tools use the same underlying models: OpenAI’s GPT-4 or Anthropic’s Claude. Tools such as Jasper, Copy.ai and Writesonic repackage them with templates, SEO suggestions and workflow features. You pay between 50 and 100 dollars a month for a more elaborate interface. For most writers, Claude Pro or ChatGPT Plus outperforms specialized tools … Read more
On May 15, 2026, Pope Leo XIV signed Magnifica Humanitas. A date that is no coincidence, considering that on May 15, 1891, Leo XIII published Rerum Novarum: the document that, for the first time, placed the Church at the centre of the debate on industrial capitalism and the condition of workers. One hundred and thirty-five … Read more
Behind the darkened glass of a meeting room, your fate is being decided right now.Perhaps it is not a real meeting room. More than anything, it is a metaphorical, figurative one. Still, imagine yourself sitting outside that room after presenting your proposal. You would be curious to listen to the discussion, but you cannot. You … Read more
LinkedIn was created as the place where professionals demonstrated what they genuinely knew how to do. A room where ideas met careers and authority found its foundation in shared experience. Who remains in that room today?It increasingly resembles a hall of mirrors, where everyone reflects but nobody illuminates. The feed scrolls through identical phrases, orderly … Read more
Try this.Ask ChatGPT, Claude, or another AI to give you a random number between 1 and 100. The answer will probably be 73. Not always, of course. Sometimes it will answer 37, 47 or 77, but the result will still tend to circle these options. The pattern is curious enough to have become a documented … Read more
Yesterday, May 19, 2026, Sundar Pichai opened Google I/O with four simple words. “Welcome to the agentic era.” An announcement, or a eulogy? Google Search, the product that has organized human access to information for thirty years, has irreversibly changed its nature. Some of these changes are already live today; others will roll out in … Read more
The GDPR changed the way European organizations handle personal data. Many discovered its impact only when the first penalties arrived. With the AI Act, Europe is building a similar system across a broader perimeter, with potentially higher penalties and a variable the GDPR did not have: artificial intelligence is already embedded in the decision-making processes … Read more
AI hallucinations are responses generated by artificial language models, or LLMs, that contain false, invented, or unverifiable information presented with the same expressive confidence as a true statement. They are not calculation errors or conventional technical bugs. They are a structural result of the way generative models work. An LLM does not “know” whether an … Read more
The complete guide to understanding how a brand’s identity coherence turns into concrete, measurable advantages in AI visibility. Two Separate Disciplines Speaking the Same Language When we talk about Brand Governance, we are talking about internal operating systems: rules that guarantee identity coherence over time, regardless of who produces the content. When we talk about … Read more
Place
Via del Mandrione, 63 RM
Via Brembo, 5 MI
Place
Via del Mandrione, 63 RM
Via Brembo, 5 MI
