Problema e soluzione
Decidere la direzione
Analizziamo scenari, patrimonio di marca, branding, e misuriamo le conseguenze di ogni decisione prima che venga presa.
Valore
Proteggere il valore
Principi, criteri e sistemi di controllo che tengono il brand coerente quando cambiano persone, mercati e generazioni.
Azione
L'unità operativa di Bliss che trasforma strategia e direzione in progetti concreti, attraverso creatività, tecnologia e produzione.
Bliss
Partiti dal campo
Società di brand advisory con sedi a Roma e Milano. Un metodo nato dall'esecuzione e portato al tavolo del vertice.
Search Everywhere Optimization — 2026 Strategic Guide Your clientsno longer searchonly on Google.Are you where they search? 40% of Gen Z use TikTok or Instagram instead of Google. Reddit is the leading source cited by AI models. YouTube is the world’s second-largest search engine. Traditional SEO covers one channel in six. This guide explains how … Read more
In today’s digital marketing landscape, optimising advertising investment is essential for anyone looking to build, consolidate or relaunch a brand. Paid campaigns on platforms such as Facebook (now part of the Meta ecosystem) remain an indispensable pillar for reaching profiled targets, generating leads and supporting the business. However, understanding how much advertising on Facebook really … Read more
Diversity & Inclusion (D&I), in its most complete and recent form Diversity, Equity & Inclusion (DE&I) or even DEIA, with the addition of Accessibility, is the set of organisational principles, policies and practices aimed at recognising, valuing and integrating the differences between individuals within a workplace, institutional or social context. Conceptually, the term diversity refers … Read more
The llms.txt file is a Markdown document placed in the root directory of a website (e.g. tuodominio.com/llms.txt), designed to guide Large Language Models such as ChatGPT, Claude and Gemini in accessing and understanding content. The proposal was put forward by Jeremy Howard, co-founder of Answer.AI, in September 2024, in response to a concrete problem: AI … Read more
Marketing a restaurant in 2026 means covering, in this order: Google Business Profile (where 78% of decisions to visit begin), online reputation (TripAdvisor + Google Reviews), social channels for latent demand, and CRM for loyalty. 54% of restaurant bookings in Italy already take place online (Tready, 2026). Those without a coherent digital system do not … Read more
Google AI Mode — 2026 Strategic Guide Google AI Mode:search is nolonger the same.It is a conversation. Live in Italy since 8 October 2025. Organic CTR plummets by between 34% and 61% when AI answers appear. This guide explains what has changed, why adapting is urgent and how to do it methodically. October 2025 — … Read more
La rivoluzione già avvenuta. E la maggior parte delle aziende sta ancora ottimizzando per un motore di ricerca che non esiste più. The figure that changes the perspective In 2026, 60-68% of Google searches generate no click. AI Overviews appear in 48% of queries and cut organic CTR by 61%. Gartner forecasts a 25% drop … Read more
Traffic from AI sources has grown by 1,200% in less than a year. If your brand is not cited by generative engines, then for a growing share of users it simply does not exist. This guide explains why, and how to change it. Updated with Google’s official guidance of 15 May 2026.
First-Party Data — Strategic Guide 2026 Third-partycookies are ending.Your datamust outlive them. 40% of users already reject cookies. Only 14% of companies have a complete view of their customers. The shift towards a privacy-first web is structural and irreversible. This guide explains how to build a proprietary data ecosystem that depends on no browser, no … Read more
Non è una questione di logo. È una questione di sistema. E i brand che valgono miliardi lo sanno da decenni. The figure that changes the perspective Before discussing method, we need to understand what we are really talking about when we say a brand identity is “worth millions”. The 100 leading Italian brands reached … Read more
Introduction: The Evolution from Visibility to Resonance In today’s digital landscape, stability is an obsolete concept. Looking back at 2024-2025, we see not merely a change in algorithms, but a fundamental restructuring of how information is discovered, consumed and synthesised. For an SEO agency like Bliss, whose philosophy is rooted in building “brands that lead, … Read more
A Crisis Management Plan (CMP) is a structured framework that an organisation adopts to anticipate, respond to and recover from critical events that threaten its operational, reputational or financial stability. It is a living document, updated, tested and governed, that defines roles, communication protocols, chains of command and priority actions to be activated the moment … Read more
Contact
06 86357195
contatti@blissagency.it
Place
Via del Mandrione, 63 RM
Via Brembo, 5 MI
