Problema e soluzione
Decidere la direzione
Analizziamo scenari, patrimonio di marca, branding, e misuriamo le conseguenze di ogni decisione prima che venga presa.
Valore
Proteggere il valore
Principi, criteri e sistemi di controllo che tengono il brand coerente quando cambiano persone, mercati e generazioni.
Azione
L'unità operativa di Bliss che trasforma strategia e direzione in progetti concreti, attraverso creatività, tecnologia e produzione.
Bliss
Partiti dal campo
Società di brand advisory con sedi a Roma e Milano. Un metodo nato dall'esecuzione e portato al tavolo del vertice.
Rome is no longer just the city of historic “Great Beauty”; it is fast becoming the new epicentre of Italian creative business. In a landscape often dominated by Milan-based firms, choosing the right marketing and communications agency in the capital today means relying on partners who can combine an international outlook with in-depth knowledge of … Read more
Marketing management is the organisational discipline concerned with the systematic and strategic application of marketing within companies and organisations, with the aim of creating, communicating and delivering value to customers in line with business objectives. In its most authoritative definition, attributed to Philip Kotler and restated in every edition of his seminal textbook, marketing management … Read more
Executive summary This report compares ten agencies operating in Italy with an actual or stated specialisation relevant to restaurants, pizzerias, food formats, HoReCa and hospitality. The ranking uses only publicly available evidence, drawn mainly from official Italian-language sources: agency websites, portfolios, case studies and service pages. I assigned a summary score from 1 to 5 … Read more
The second half of 2026 has only just begun, and the Italian communications market counts over 43,000 businesses (source: PMA Report 2025-2026, Strategie per Agenzie, based on Chamber of Commerce data), yet only 1,874 exceed one million euros in turnover. In this fragmented landscape, Italian SMEs struggle to identify the right marketing agency: all too … Read more
In today’s competitive market, a company’s growth no longer depends solely on the quality of its product or service, but on its ability to build a marketing strategy that is measurable and sustainable over time. More and more businesses are seeking the support of a marketing agency capable of turning data, analysis and business objectives … Read more
Why integrated media management is now a decisive pillar in building strong brands In a context of connected consumers, fragmented markets and relentless digital competition, brand visibility is no longer built “by chance”: it requires rigorous planning, reliable data, creativity and cross-channel execution. This explains why many companies rely not only on a communications agency, … Read more
Non tutti i tool fanno quello che promettono. Questa è la selezione di chi lavora davvero sui social ogni giorno, con prezzi reali, casi d’uso concreti e una risposta onesta su quando vale la pena pagare. Why this guide is different from the others Most lists of “best AI tools for social media” are compiled … Read more
Advertising campaigns are the strategic and creative set of promotional actions that companies deploy to make a product, a service or an entire brand known, often through digital channels such as Google Ads, Meta or TikTok. In the 2026 marketing landscape, marked by an AI boom and extreme personalisation, these campaigns are no longer just … Read more
Marketing a restaurant in 2026 means covering, in this order: Google Business Profile (where 78% of decisions to visit begin), online reputation (TripAdvisor + Google Reviews), social channels for latent demand, and CRM for loyalty. 54% of restaurant bookings in Italy already take place online (Tready, 2026). Those without a coherent digital system do not … Read more
First-Party Data — Strategic Guide 2026 Third-partycookies are ending.Your datamust outlive them. 40% of users already reject cookies. Only 14% of companies have a complete view of their customers. The shift towards a privacy-first web is structural and irreversible. This guide explains how to build a proprietary data ecosystem that depends on no browser, no … Read more
Copywriting for brand identity is the system of linguistic choices through which a brand translates positioning, personality and values into recognisable words. It covers vocabulary, syntax, rhythm, arguments, microcopy and the criteria by which the voice is adapted to different contexts. If a logo makes the brand visible, copywriting allows it to take a stand. … Read more
As we saw in the previous article in our series on influencer marketing, this practice can be of great value within digital marketing. Yet using it indiscriminately carries clear risks: and more and more people are now realising it. That is also why using clear KPIs when assessing a collaboration with an influencer is extremely … Read more
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