Problema e soluzione
Decidere la direzione
Analizziamo scenari, patrimonio di marca, branding, e misuriamo le conseguenze di ogni decisione prima che venga presa.
Valore
Proteggere il valore
Principi, criteri e sistemi di controllo che tengono il brand coerente quando cambiano persone, mercati e generazioni.
Azione
L'unità operativa di Bliss che trasforma strategia e direzione in progetti concreti, attraverso creatività, tecnologia e produzione.
Bliss
Partiti dal campo
Società di brand advisory con sedi a Roma e Milano. Un metodo nato dall'esecuzione e portato al tavolo del vertice.
Search Everywhere Optimization — 2026 Strategic Guide Your clientsno longer searchonly on Google.Are you where they search? 40% of Gen Z use TikTok or Instagram instead of Google. Reddit is the leading source cited by AI models. YouTube is the world’s second-largest search engine. Traditional SEO covers one channel in six. This guide explains how … Read more
Schema markup is no longer an SEO optimisation. It is the language you use to speak to AI algorithms. For years, schema markup was treated as a secondary technical optimisation: something that is “good for SEO”, that might bring stars to the SERPs, useful but not urgent. Developers implemented it if there was time. In … Read more
Introduction: SEO is not a switch, it is an investment Search Engine Optimisation, commonly known as SEO, is the structured set of strategies, techniques and activities aimed at improving a website’s organic visibility in search engines, particularly Google, which in 2026 still holds 90.4% of the global search market (StatCounter, 2025). Unlike paid advertising, where … Read more
A site can contain excellent pages and still communicate its structure poorly. This happens when articles, landing pages and service pages grow as separate elements: each answers a question, but few indicate which content is central, which in-depth pieces complement it and which path the user should follow. In this situation, the authority the domain … Read more
If you run a company and do not deal with digital marketing directly, start here. Organic traffic, the people who find your company on Google without you paying to appear, is worth real, measurable money. The organic traffic of blissagency.it is currently worth €79.145 a month in equivalent Google Ads cost. This means that every … Read more
La rivoluzione già avvenuta. E la maggior parte delle aziende sta ancora ottimizzando per un motore di ricerca che non esiste più. The figure that changes the perspective In 2026, 60-68% of Google searches generate no click. AI Overviews appear in 48% of queries and cut organic CTR by 61%. Gartner forecasts a 25% drop … Read more
Introduction: The Evolution from Visibility to Resonance In today’s digital landscape, stability is an obsolete concept. Looking back at 2024-2025, we see not merely a change in algorithms, but a fundamental restructuring of how information is discovered, consumed and synthesised. For an SEO agency like Bliss, whose philosophy is rooted in building “brands that lead, … Read more
Il 2026 ha cambiato le regole. Non basta più piacere a Google: bisogna essere citati da Gemini, ChatGPT e Perplexity. Questi sono gli strumenti che coprono entrambi i fronti. The shift that is redrawing the toolkit 2025-2026 brought a radical change to the SEO practitioner’s toolkit. Artificial intelligence is no longer just a topic of … Read more
How we turned our website into an asset worth €65,000 a month, without paying Google a single euro. Zoom Authority Total keywords Organic traffic Monthly value (PPC equiv.) from 32 → 47 from 1,700 → 3,083 from ~5K → 23,623/month €0 → €65,198/month 00 · BEFORE WE START — WHAT SEO REALLY IS SEO is … Read more
A page can be live, listed in the sitemap and even indexed, yet remain outside the site that users actually navigate. But why? This happens when no other internal page links to it. At that point, yes, the URL technically exists, but it has no recognisable position within the architecture. Orphan pages, then, are URLs … Read more
Two pages cover the same topic. One rises, the other falls. Over the following weeks they swap positions, while impressions and internal links are split between the two. This phenomenon may not be easy to spot, but it is one of the signals that can point to SEO cannibalisation. SEO cannibalisation occurs when several pages … Read more
Many sites grow by accretion.A new question becomes an article, a new offer generates a landing page, an update opens yet another page. After months or years, the domain contains dozens of valid URLs, but the relationships between those pieces of content are weak. Some pages address the same intent, others remain isolated, others still … Read more
Contact
06 86357195
contatti@blissagency.it
Place
Via del Mandrione, 63 RM
Via Brembo, 5 MI
