Problema e soluzione
Decidere la direzione
Analizziamo scenari, patrimonio di marca, branding, e misuriamo le conseguenze di ogni decisione prima che venga presa.
Valore
Proteggere il valore
Principi, criteri e sistemi di controllo che tengono il brand coerente quando cambiano persone, mercati e generazioni.
Azione
L'unità operativa di Bliss che trasforma strategia e direzione in progetti concreti, attraverso creatività, tecnologia e produzione.
Bliss
Partiti dal campo
Società di brand advisory con sedi a Roma e Milano. Un metodo nato dall'esecuzione e portato al tavolo del vertice.
Entrusting a partner with buying advertising means delegating a significant part of the company’s investment. Costs, commissions, channel selection and access to results: what should a business know before approving the plan?
In today’s digital marketing landscape, optimising advertising investment is essential for anyone looking to build, consolidate or relaunch a brand. Paid campaigns on platforms such as Facebook (now part of the Meta ecosystem) remain an indispensable pillar for reaching profiled targets, generating leads and supporting the business. However, understanding how much advertising on Facebook really … Read more
There is a scene that plays out often in boardrooms (or on Zoom calls).The month’s revenue is slightly below expectations. Anxiety rises. Management’s immediate reaction is almost Pavlovian: “We need to push. Let’s increase the Meta budget. Let’s run a flash sale. Let’s send a newsletter.” You press the button, the charts spike for 48 hours, … Read more
Optimising advertising campaigns on Google means improving the ratio between every euro invested and the result generated (conversion, lead, sale, call) through a systematic process that acts on campaign structure, targeting quality, bidding strategy, ad creative, landing page experience and the quality of measurement data. In 2026 this process has undergone a radical transformation: Google … Read more
Remarketing with Google Ads, also known as retargeting, is the practice of showing ads to people who have already interacted with your website, your app or your business online. It is not about winning back those who did not buy: it is about distinguishing, within that audience, those who were ready to buy but were … Read more
Introduction: what are Meta Ads and why they matter to small and medium enterprises Meta Ads is the paid advertising system of Meta Platforms Inc., the holding company controlling Facebook, Instagram, WhatsApp, and Messenger. It allows companies of any size to plan, purchase, and optimize advertising placements within these digital ecosystems. Technically, Meta Ads operate … Read more
Introduction: Two Platforms, One Goal: Growth In the contemporary digital advertising landscape, Facebook Ads (now part of the Meta Ads ecosystem, which includes Instagram, Messenger, and Audience Network) and Google Ads (which includes Search, Display, YouTube, Shopping, and Performance Max) represent the two dominant pillars of paid online advertising. These are not equivalent or interchangeable … Read more
When investing in advertising on Facebook and Instagram, achieving concrete results is a priority. But the true goal for ambitious brands and corporate decision-makers is not just to run ads, but to secure tangible returns. In this in-depth guide, we explore how to optimize the ROI (Return On Investment) of Meta Ads campaigns, transforming your … Read more
In Italy, advertising spend on Meta (Facebook + Instagram) exceeds 1.2 billion euros a year (source: IAB Italy 2024). Choosing a certified Meta Ads agency makes all the difference in terms of ROAS, targeting, and creative quality. In this guide, we analyze the top 10 Italian agencies specializing in Meta Ads, evaluated on their Meta … Read more
Two different worlds, two winning strategies (if used well) When it comes to online advertising, the choice between Google Ads and Social Ads is not just technical: it is strategic. Both tools can generate excellent results, but they are based on profoundly different logics. Understanding these differences is essential to decide where to invest your … Read more
In the competitive landscape of digital advertising, the difference between a mediocre Google Ads campaign and a high-performing one lies not only in the budget, but in the quality of continuous optimization. Every campaign is a dynamic system that must be monitored, tested, and refined over time. Here is how to do it professionally. 1. … Read more
When it comes to Google Ads campaigns for the B2B sector, the approach cannot be the same as the one reserved for B2C. Furthermore, if the target is high-end—as in the case of multinationals, public entities, or luxury and fashion companies—an even more strategic, selective, and brand-consistent approach is needed. Why high-end B2B requires specific … Read more
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