Problema e soluzione
Decidere la direzione
Analizziamo scenari, patrimonio di marca, branding, e misuriamo le conseguenze di ogni decisione prima che venga presa.
Valore
Proteggere il valore
Principi, criteri e sistemi di controllo che tengono il brand coerente quando cambiano persone, mercati e generazioni.
Azione
L'unità operativa di Bliss che trasforma strategia e direzione in progetti concreti, attraverso creatività, tecnologia e produzione.
Bliss
Partiti dal campo
Società di brand advisory con sedi a Roma e Milano. Un metodo nato dall'esecuzione e portato al tavolo del vertice.
Digital transformation is the coordinated redesign of an organisation’s processes, skills, data, technologies and value model. Its five critical phases turn this ambition into a governable path: diagnosis, strategic direction, roadmap, adoption and scalability. It is not the same as buying software, nor as converting analogue activities into digital format. Real transformation begins when digital … Read more
The guide to corporate onboarding organises the first 90 days into verifiable objectives, responsibilities and KPIs. From pre-onboarding to autonomy in the role, it links the individual’s experience to the organisational structure and to the continuity ensured by offboarding.
Increasing engagement means improving the quantity and quality of interactions between audience, content and brand: relevant comments, shares, saves, replies, qualified clicks and return visits over time. It does not mean getting more likes; it means making the relationship relevant enough to prompt people to give their attention, express themselves or act. In 2026, recommendation … Read more
A well-known name enters a new category. The market recognises it.At that point, it decides whether to believe it. This is the step that makes Brand Extension as powerful as it is risky. A strong brand can shorten the time needed to launch a product, transfer trust and open commercial spaces it already holds. Yet … Read more
Brand Architecture organises the relationships between corporate brand, commercial brands, product lines, services and subsidiaries. It establishes which names should be visible, how much autonomy each brand has and how reputation, investment and risk are transferred across the portfolio. According to Brand Finance, an effective review goes beyond reordering logos and visual identities and considers … Read more
Live · AI CapEx of the 4 hyperscalers since you opened this page $0 Calculated on the $725 billion of 2026 CapEx declared by Microsoft, Amazon, Alphabet and Meta (+77% on the $410 billion of 2025), broken down to value per second. Source: Yahoo Finance, 2026. ~$23,000 per second AI Governance is the system through … Read more
Brand positioning is the process through which an organisation occupies a unique, defensible space in the minds of its audience. That space steers preference, reduces direct comparison with competitors and links the brand to a need. The American Marketing Association defines it as the process by which an organisation establishes its position in the market … Read more
There is a substantial difference between a brand that is cited occasionally by an AI system and a brand that the system systematically selects as the reference answer for an entire sector. An occasional citation can stem from a single well-written piece of content. Systematic presence is the product of structured work which, in the … Read more
Brand equity is the differential value that a brand adds to the product or service it represents, compared with what the same product would be worth without that name (for the full definition, the history of the concept and the three measurement approaches, see our guide Brand Equity: definition, examples and history of the term). … Read more
“Crisis communication” is the set of decisions through which an organisation manages its relationship with stakeholders, the media and the public when an event threatens its reputation, its operations or market confidence. It is a key element for brands, since those who govern it well emerge from the crisis stronger. Those who simply endure it, … Read more
Every day Google assesses billions of pages. It does not read, it measures. And the yardstick it uses is called E-E-A-T. It is not an algorithm. It is not a plugin. It is not a checklist to tick off in an hour. It is the system by which Google, and now all AI agents too, … Read more
Strategy, performance, seniority and costs: choosing an agency means first understanding which problem it needs to solve, then checking who will actually work on the project.
Contact
06 86357195
contatti@blissagency.it
Place
Via del Mandrione, 63 RM
Via Brembo, 5 MI
