Audit & Analisi

Introduction Brand Architecture is the strategic discipline that defines how a company’s brands, sub-brands, products and services are organised, connected and presented to the market.It is not about logo design, but about the structure through which brand value (Brand Equity) is distributed, protected and amplified within a complex portfolio. In contexts of growth, diversification or … Read more

What is Reputation Management: definition and scope Reputation Management is the structured set of continuous, proactive strategies, processes and activities through which an organisation monitors, influences and protects the way stakeholders, customers, the media, investors and the public perceive it over time. It is not reactive PR, nor simply the management of online reviews: it … Read more

What is Sentiment Monitoring? Sentiment Monitoring (or strategic Sentiment Analysis) is the executive intelligence infrastructure that decodes, quantifies and interprets, in real time, the perceptions, emotions and opinions expressed by stakeholders (investors, customers, employees, media) about a company, a brand or a senior executive. It is not a quantitative metric but a qualitative risk management … Read more

What is Financial Reputation? Financial Reputation is the strategic intangible asset that quantifies the level of trust, credibility and reliability that capital markets, institutional investors and rating agencies perceive in a company and its governance. It is not a mere financial communications metric, but a structural risk management indicator that directly affects the cost of … Read more

A Marketing Audit is a structured, objective analysis of a company’s marketing activities, designed to assess cost efficiency, channel performance and the alignment between strategy, investment and results.It does not measure the creativity of campaigns, but their ability to generate measurable value in terms of ROI, customer acquisition and sustainable growth. In advisory and brand … Read more

A Brand Audit is a structured strategic analysis that assesses the health of a brand, measuring the alignment between internal identity, external perception and business strategy.It is not limited to aesthetics or visual communication: it analyses the brand as a corporate asset, identifying inconsistencies, reputational risks and opportunities to grow its value (Brand Equity). In … Read more

Supply Chain Transparency: encyclopaedic definition and conceptual framework Supply Chain Transparency is an organisation’s ability to collect, verify and communicate accurately and accessibly the information relating to every level of its production chain: from the origin of raw materials to the distribution of the finished product, through every stage of processing, logistics and subcontracting. In … Read more

CSR and ESG: an encyclopaedic definition of two approaches to corporate sustainability In contemporary management language, the terms CSR and ESG are often used interchangeably. This is a conceptual error with significant practical consequences, because the two frameworks follow different logics, address different stakeholders and have different effects on corporate strategy. CSR, short for Corporate … Read more

What Brand Valuation Is Brand Valuation, or brand assessment, is the analytical process through which a measurable monetary value is assigned to a brand, taking into account its capacity to generate future economic benefits for the company that owns it. It is neither an opinion nor a rough estimate: it is a structured discipline that … Read more