Problema e soluzione
Decidere la direzione
Analizziamo scenari, patrimonio di marca, branding, e misuriamo le conseguenze di ogni decisione prima che venga presa.
Valore
Proteggere il valore
Principi, criteri e sistemi di controllo che tengono il brand coerente quando cambiano persone, mercati e generazioni.
Azione
L'unità operativa di Bliss che trasforma strategia e direzione in progetti concreti, attraverso creatività, tecnologia e produzione.
Bliss
Partiti dal campo
Società di brand advisory con sedi a Roma e Milano. Un metodo nato dall'esecuzione e portato al tavolo del vertice.
Optimising advertising campaigns on Google means improving the ratio between every euro invested and the result generated (conversion, lead, sale, call) through a systematic process that acts on campaign structure, targeting quality, bidding strategy, ad creative, landing page experience and the quality of measurement data. In 2026 this process has undergone a radical transformation: Google … Read more
Remarketing with Google Ads, also known as retargeting, is the practice of showing ads to people who have already interacted with your website, your app or your business online. It is not about winning back those who did not buy: it is about distinguishing, within that audience, those who were ready to buy but were … Read more
AI hallucinations are responses generated by artificial language models, or LLMs, that contain false, invented, or unverifiable information presented with the same expressive confidence as a true statement. They are not calculation errors or conventional technical bugs. They are a structural result of the way generative models work. An LLM does not “know” whether an … Read more
Italy is the world’s 6th largest exporter, with €623.5 billion in exports in 2024. Only 136,000 companies truly succeed at it. 20,000 of them generate 80% of those exports. The others always fall into the same five traps. Made in Italy is one of the most powerful national brands in the world. Italy is the … Read more
In a generational handover, brand identity must be protected before the leadership change: it should be codified in a brand audit, assigned to clear owners, locked down across trademarks, digital assets, and guidelines, and then communicated via a unified plan to teams, clients, and partners. If the brand remains “stuck in the founder’s head,” the … Read more
Brand Governance and GEO seem like distant disciplines. In reality, consistency, identity, authority and verifiable evidence are the very signals that make a brand recognisable to AI engines too.
What is a Photo Shoot: Definition, Scope, and Strategic Relevance A photo shoot is a planned and structured shooting session, designed to produce high-quality images in response to a precise communicative objective. Unlike a generic “photo service,” a term indicating any shooting session without necessary art direction, a professional photo shoot always stems from a … Read more
An image is never just an image. In luxury, it is the architecture of desire. What is Luxury Still Life: Definition and Positioning in the Brand’s Visual System Luxury still life is a specialized photographic discipline consisting of the controlled visual representation of inanimate objects, products, accessories, packaging, and raw materials. This is achieved through … Read more
What is a Social Media Manager: Definition, Scope, and Strategic Relevance The Social Media Manager (SMM) is the professional responsible for planning, managing, optimizing, and measuring the presence of a brand or organization on social channels. This is not an exclusively operational role: in 2026, the position has assumed a full-fledged strategic and managerial dimension, … Read more
Introduction What Website Visibility Is (and why it’s the number one priority) Website visibility is the extent to which a domain is intercepted by users across relevant digital channels—search engines, social media, vertical directories, AI platforms—in response to an explicit or implicit market demand. It is not a simple technical metric: it is the synthetic … Read more
Advertising strategies in marketing constitute the coordinated set of decisions, actions, and tools that an organization adopts to communicate its value to the market, influence the purchasing behavior of its target audience, and build a competitive and recognizable position over time. Broadly speaking, an advertising strategy defines who should receive the message, what is communicated, … Read more
What is Instagram indexing on Google: an objective definition Since July 10, 2025, the digital visibility landscape has undergone a structural transformation. For the first time in the platform’s history, Meta has introduced, through a regulated agreement with Google, the possibility for Business and Creator accounts to make their public content indexable in organic search … Read more
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