
Luca Maletta
As Head of Copywriting at Bliss, he oversees the company’s tone and language. An author, ghostwriter, and translator, he has contributed to the publication of more than twenty books. On the Magazine, he writes about strategy and brand identity architecture.
Head of copywriting


Merch is no longer just merchandising
October 3, 2026

The follower model is dead: Substack and Discord are the future
October 3, 2026

What are you? A chat with Claude
October 3, 2026




Obsession: a governance lesson from a horror film
October 3, 2026

The Luxury of Being Offline
October 3, 2026


Annoyance Economy: the customer is no longer always right
October 3, 2026

Fatto Bene: Trump’s communication, signed by Bannon
October 3, 2026