LinkedIn Against AI Slop

LinkedIn was created as the place where professionals demonstrated what they genuinely knew how to do. A room where ideas met careers and authority found its foundation in shared experience. Who remains in that room today?It increasingly resembles a hall of mirrors, where everyone reflects but nobody illuminates. The feed scrolls through identical phrases, orderly … Read more

Say 73: will AI ever be creative?

Testo sovrapposto di numeri '73' crea un'immagine sfocata di un volto, con la scritta 'Dica 73: L'AI sarà mai creativa?'.

Try this experiment. Try asking ChatGPT, Claude or another AI for a random number between 1 and 100. The answer will probably be 73. Not always, of course. There will be times when it answers 37, or 47, or 77, but the result will still oscillate between these options. And it is so curious that … Read more

Artificial Intelligence Act: European Regulation in Marketing and Communication

The GDPR changed the way European organizations handle personal data. Many discovered its impact only when the first penalties arrived. With the AI Act, Europe is building a similar system across a broader perimeter, with potentially higher penalties and a variable the GDPR did not have: artificial intelligence is already embedded in the decision-making processes … Read more

AI Hallucinations: A Strategic Guide to Recognizing Them, Avoiding Them and Protecting Your Brand

AI hallucinations are responses generated by artificial language models, or LLMs, that contain false, invented, or unverifiable information presented with the same expressive confidence as a true statement. They are not calculation errors or conventional technical bugs. They are a structural result of the way generative models work. An LLM does not “know” whether an … Read more