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L'unità operativa di Bliss che trasforma strategia e direzione in progetti concreti, attraverso creatività, tecnologia e produzione.
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Società di brand advisory con sedi a Roma e Milano. Un metodo nato dall'esecuzione e portato al tavolo del vertice.
The llms.txt file is a Markdown document placed in the root directory of a website (e.g. tuodominio.com/llms.txt), designed to guide Large Language Models such as ChatGPT, Claude and Gemini in accessing and understanding content. The proposal was put forward by Jeremy Howard, co-founder of Answer.AI, in September 2024, in response to a concrete problem: AI … Read more
It happens more and more often, and it has become a silent ritual in agency–client dynamics. We deliver a structured editorial plan, copy for a new website or a rebranding strategy. The work is the product of weeks of analysis, meetings and competitor research.A few minutes after sending it, we receive a reply. It is … Read more
A new layer has inserted itself between companies and the market: AI interprets, compares and synthesises brands. AIO and GEO exist to govern how that infrastructure represents them.
Search is becoming generative. AIO brings together SEO, content and branding to increase the chances of a brand being found and cited in AI answers.
Google AI Mode — 2026 Strategic Guide Google AI Mode:search is nolonger the same.It is a conversation. Live in Italy since 8 October 2025. Organic CTR plummets by between 34% and 61% when AI answers appear. This guide explains what has changed, why adapting is urgent and how to do it methodically. October 2025 — … Read more
Traffic from AI sources has grown by 1,200% in less than a year. If your brand is not cited by generative engines, then for a growing share of users it simply does not exist. This guide explains why, and how to change it. Updated with Google’s official guidance of 15 May 2026.
An AI agent is software powered by artificial intelligence, designed to understand text or voice input, interpret the user’s intentions and act autonomously or on instruction, like an advanced virtual assistant. Why SMEs should adopt it now Small and medium-sized enterprises are already benefiting from these intelligent agents on a global scale. According to Salesforce, … Read more
More than half of the web is browsed by machines: The Economist is experimenting with dual versions of its articles to optimise for both human reading and GEO. How website architecture is changing in the age of artificial intelligence.
Digital sovereignty does not mean autarky, but control over critical nodes. For Europe, the challenge is to reduce dependencies on data, infrastructure and AI without giving up global innovation.
We are first in Europe for AI adoption.And I know, that alone is a remarkable figure: far from what one might expect. Yet it is true: McKinsey’s ConsumerWise survey records it for the first quarter of 2026. 74% of Italian consumers have used AI tools in the last three weeks to research, compare products and … Read more
The debate on introducing Artificial Intelligence (AI) into the justice system and the legal profession has moved beyond mere theoretical speculation and forcefully entered the courtroom. While, on the one hand, Large Language Models (LLMs) and legal tech software promise an unprecedented revolution in terms of time optimisation, document analysis and case-law research, on the … Read more
Consistency matters.Yet absolute consistency does not always pay. On 18 June 2026, HBR published research summarising a recurring finding in multi-agent systems: model diversity yields significant performance dividends, just as diversity does in human teams. One figure captures this perspective perfectly. Two heterogeneous agents can match or outperform sixteen homogeneous agents. A second study then … Read more
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