Problema e soluzione
Decidere la direzione
Analizziamo scenari, patrimonio di marca, branding, e misuriamo le conseguenze di ogni decisione prima che venga presa.
Valore
Proteggere il valore
Principi, criteri e sistemi di controllo che tengono il brand coerente quando cambiano persone, mercati e generazioni.
Azione
L'unità operativa di Bliss che trasforma strategia e direzione in progetti concreti, attraverso creatività, tecnologia e produzione.
Bliss
Partiti dal campo
Società di brand advisory con sedi a Roma e Milano. Un metodo nato dall'esecuzione e portato al tavolo del vertice.
LinkedIn makes it ever easier to publish and ever harder to leave a mark. The difference shows after ten posts: the audience has encountered our name, but have they also learnt to associate something with it?
From first contact to conversion, the funnel shows where people move forward, hesitate or drop out. Building one means coordinating content, channels, sales and data around the customer’s decisions, measuring every step without confusing the model with the real journey.
Strategy, performance, seniority and costs: choosing an agency means first understanding which problem it needs to solve, then checking who will actually work on the project.
The creator marketing market has experienced exponential growth.From $1.7 billion in 2015, the sector reached $32.55 billion in 2025, with a projection exceeding $40 billion in 2026. Growth that attracted massive investment and, with it, a progressive simplification of the model. The logic was linear: a creator has an audience, that audience trusts the creator, … Read more
The second half of 2026 has recently begun, and the sports marketing market in Italy confirms its expansion phase: sports sponsorships are worth €1.127 billion according to the 25th StageUp and ChainOn Predictive Survey 2026, up 3.5% compared with 2025 and driven by the Milano Cortina Olympics effect, live events, digital rights and the expansion … Read more
The Italian hospitality sector generates over 50 billion euros in annual hotel revenue (source: Federalberghi, 2025) and continues to attract international guests who choose Italy for its excellent facilities. In a market where the difference between a hotel growing on direct bookings and one dependent on OTAs is measured in RevPAR points, the quality of … Read more
Italian fashion generates over 95 billion euros in annual revenue (source: Camera Nazionale della Moda Italiana, 2025) and represents one of the identity pillars of “Made in Italy” worldwide. In a sector where image does not merely support the brand, but defines it, choosing the right marketing agency is not a question of budget but … Read more
The Italian Large-Scale Organized Distribution (GDO) generates over 170 billion euros in annual turnover (source: Federdistribuzione, 2025) and represents the dominant sales channel for nearly all consumer goods brands. In a context where the shelf is the final battlefield—and where the battle is won much earlier, between brand positioning, trade marketing, and consumer communication—choosing the … Read more
In the common imagination, working in a creative agency evokes brainstorming, mood boards, and big ideas. The reality today is more complex and, in some ways, more interesting. Those who work in a creative agency know this well: the moment of inspiration is only a small part of the job. The rest is analysis, digital … Read more
The Italian food & beverage sector generates over 180 billion euros in annual revenue (source: Federalimentare, 2025) and represents one of the most competitive and identity-defining industries in the country. In a market where the difference between growth and stagnation often comes down to the ability to communicate before producing, choosing the right marketing and … Read more
What is a Food Photo Shoot and Why It’s Not Just Photography A food photo shoot is a specialized discipline of commercial photography where the main subject is food, expressed in all its forms: from a gourmet restaurant dish to a packaged product for large-scale retail, from a Michelin-starred chef’s proposal to the offering of … Read more
In recent years, consumer attention has halved (the average focus time has dropped to just 47 seconds), while the purchasing journey has fragmented: a customer evaluates up to 50 different touchpoints before choosing. To stand out in this hyper-competitive landscape, an integrated approach combining digital marketing, creativity, and strategic communication is needed. Only by speaking … Read more
Contact
06 86357195
contatti@blissagency.it
Place
Via del Mandrione, 63 RM
Via Brembo, 5 MI
