Problema e soluzione
Decidere la direzione
Analizziamo scenari, patrimonio di marca, branding, e misuriamo le conseguenze di ogni decisione prima che venga presa.
Valore
Proteggere il valore
Principi, criteri e sistemi di controllo che tengono il brand coerente quando cambiano persone, mercati e generazioni.
Azione
L'unità operativa di Bliss che trasforma strategia e direzione in progetti concreti, attraverso creatività, tecnologia e produzione.
Bliss
Partiti dal campo
Società di brand advisory con sedi a Roma e Milano. Un metodo nato dall'esecuzione e portato al tavolo del vertice.
The second half of 2026 has only just begun, and the Italian communications market counts over 43,000 businesses (source: PMA Report 2025-2026, Strategie per Agenzie, based on Chamber of Commerce data), yet only 1,874 exceed one million euros in turnover. In this fragmented landscape, Italian SMEs struggle to identify the right marketing agency: all too … Read more
Il mercato degli ad non è più gestito dagli umani. È gestito dagli algoritmi. Il lavoro del performance marketer è cambiato radicalmente. Questa guida separa gli strumenti che producono ROAS reale da quelli che producono solo dashboard eleganti. *Prices verified in July 2026. SaaS tool plans change frequently: always check the current price on the … Read more
Il 2026 ha cambiato le regole. Non basta più piacere a Google: bisogna essere citati da Gemini, ChatGPT e Perplexity. Questi sono gli strumenti che coprono entrambi i fronti. The shift that is redrawing the toolkit 2025-2026 brought a radical change to the SEO practitioner’s toolkit. Artificial intelligence is no longer just a topic of … Read more
Italy ranks fourth in the world for its concentration of large family businesses, behind only the USA, Germany and France. Twenty-two Italian groups feature in EY’s Global 500 Family Business Index. This is their portrait.
In luxury, growth can become a problem. More channels, more content and more campaigns increase presence. They also increase the occasions on which the brand can lose precision. A luxury marketing agency must understand desirability, selective distribution, heritage and control of language. It must then be able to translate these elements into e-commerce, PR, influencer, … Read more
In B2B a campaign can generate a hundred leads and still not produce a single deal. When this happens, the problem is usually that marketing and sales use different definitions of value.A B2B marketing agency must understand long cycles, buying committees, high ticket values and content capable of speaking to stakeholders with opposing priorities. It … Read more
Industrial marketing operates in markets where a purchasing decision can take months, involve several company functions and depend on very different factors: technical specifications, supplier reliability, production continuity, after-sales support, reputation and the ability to reduce perceived risk. That is why the choice of agency affects the quality of commercial demand even before the volume … Read more
In beauty, identity, desire, trust and ritual are interconnected. For this reason, marketing must sustain this symbolic dimension while also addressing concrete constraints: claims to be governed, packaging, distribution, retail, creators, marketplaces, e-commerce and the differences between skincare, make-up, haircare, perfumery and personal care. To do so, it needs a partner such as a marketing … Read more
An acquisition in which the brand was worth more than the company is a merger or acquisition where the price paid by the buyer substantially exceeds the value of the target’s tangible assets, current revenue or book equity, because most of that price pays for an intangible asset: the brand’s awareness, customer trust, network effect … Read more
Most AI writing tools use the same underlying models: OpenAI’s GPT-4 or Anthropic’s Claude. Tools such as Jasper, Copy.ai and Writesonic repackage them with templates, SEO suggestions and workflow features. You pay between 50 and 100 dollars a month for a more elaborate interface. For most writers, Claude Pro or ChatGPT Plus outperforms specialized tools … Read more
In Italy, the social media marketing market is worth over 800 million euros a year (source: Statista 2024), with over 45 million active users on social media. This guide selects the 10 best Italian social media marketing agencies for 2026, evaluated on documented client portfolios, specialization by platform and sector (luxury, B2B, consumer), data-driven approach, … Read more
The second half of 2026 has recently begun, and the sports marketing market in Italy confirms its expansion phase: sports sponsorships are worth €1.127 billion according to the 25th StageUp and ChainOn Predictive Survey 2026, up 3.5% compared with 2025 and driven by the Milano Cortina Olympics effect, live events, digital rights and the expansion … Read more
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