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There was no precise day when you lost control. There was no conscious choice. It happened slowly, through accumulation. You published something valuable: perhaps a thought, or expertise cultivated over years. You received few likes. Then you published something reactive, immediate. It worked. Your brain registered the lesson. Not rationally. Automatically, preconsciously. This content gets … Read more

How do we call any plan longer than two slides? Strategy.How do we call anything that appears to be new, even when it is not? Innovation.How do we call any process that would require too much effort to explain precisely? Transformation. The communications market has learned to use words that once carried a certain weight, … Read more

LuisaViaRoma was the first Italian company to sell luxury online.In the 1990s, when doing so seemed crazy, they did it anyway. They built a competitive advantage that seemed unbeatable. Then, in March 2025, 201 employees found themselves gathered in an assembly in Florence. Brought together to understand what their future would be. The story of … Read more

Tuesday night, while Cristante hit the crossbar and Bosnia celebrated, millions of Italians were doing the same thing. They were celebrating because they had found a culprit. Gravina. Gattuso. The penalty takers. Bastoni’s foul. The federation. The agents. Foreign players in Serie A. The youth who don’t grow. The veterans who won’t step aside. We … Read more