Problema e soluzione
Decidere la direzione
Analizziamo scenari, patrimonio di marca, branding, e misuriamo le conseguenze di ogni decisione prima che venga presa.
Valore
Proteggere il valore
Principi, criteri e sistemi di controllo che tengono il brand coerente quando cambiano persone, mercati e generazioni.
Azione
L'unità operativa di Bliss che trasforma strategia e direzione in progetti concreti, attraverso creatività, tecnologia e produzione.
Bliss
Partiti dal campo
Società di brand advisory con sedi a Roma e Milano. Un metodo nato dall'esecuzione e portato al tavolo del vertice.
Quando scegliere la direzione da prendere è la cosa più importante.
On April 29, 2026, the Armani Group published its first complete financial results for the year following the death of Giorgio Armani, who passed away on September 4, 2025, at the age of ninety-one. Consolidated revenue stood at €2.19 billion, down 2.8% at constant exchange rates. The numbers are therefore holding. EBITDA grew by 3.2% … Read more
I am thirty years old. And in my life, twice, I have witnessed the same scene. The first time I was just a kid. Sitting at a table with adults, I listened to conversations that had nothing to do with me but stayed with me. They talked about the world falling apart, about how everything … Read more
There is a distinction we have stopped making. We talk about passive income as if it were the ultimate finish line. The moment you stop running and let the system work for you. The stated goal of an entire generation. And yes, there is a part of this narrative that is true: building assets that … Read more
In many companies, there is a recurring conversation, often between those who manage the brand and those who manage performance: “We are investing heavily in communication, but sales aren’t growing.” Or the opposite: “We run campaigns that bring in leads, but the market doesn’t know us yet.” Both observations are correct. The problem is that … Read more
You are building something extraordinary. Customers seek you out. Followers are growing. Revenue is rising. Your name is synonymous with what you do. And that is exactly the problem. Because when the brand is you when your face, your voice, and your charisma are the company’s main assets—you are building something that you cannot sell, … Read more
This guide is designed for entrepreneurs, CFOs, and advisors of Italian SMEs approaching an investment round, a company sale, or a strategic partnership. It addresses a specific question that is rarely asked at the right stage: What is your brand worth in the eyes of a buyer or investor, and how do you prepare it … Read more
There is a phrase that never stops circulating. Sergio Marchionne said it on July 9, 2013, before the workers of the Sevel plant in Atessa. He repeated it at Bocconi University. He wrote it, he spoke it, he embodied it. And when he died in 2018, that phrase went around the world for a second … Read more
Contact
06 86357195
contatti@blissagency.it
Place
Via del Mandrione, 63 RM
Via Brembo, 5 MI
