Mario Antonini
More than a designer, Mario is the true interpreter of the Bliss vision: the filter that translates Francesco's strategic intuition into market-ready visual assets.
The quest for uncompromising aesthetics has driven him to transform technical practice into his theory. As Head of Design & Visual Strategy at Bliss, he coordinates the visual identity and web architecture processes, bringing ideas to life. On his blog, he writes about what he knows how to build with his hands, even before words: logos, corporate identity, and complex digital systems.
Chief Design Officer (CDO)
The best advisor is the one who can advise you to do nothing
October 3, 2026
The Last Ten Metres
October 3, 2026
Comfortably Uncomfortable
October 2, 2026
Logo colours: meaning, psychology and selection criteria
October 1, 2026
The most important coffee
July 27, 2026
The detail you cannot regenerate
May 29, 2026
Steve Jobs and the mechanism of first choice
May 20, 2026
That Time One “No” Beat Seventy “Yeses”
May 13, 2026
Comfortable Uncomfortable
May 8, 2026