Problema e soluzione
Decidere la direzione
Analizziamo scenari, patrimonio di marca, branding, e misuriamo le conseguenze di ogni decisione prima che venga presa.
Valore
Proteggere il valore
Principi, criteri e sistemi di controllo che tengono il brand coerente quando cambiano persone, mercati e generazioni.
Azione
L'unità operativa di Bliss che trasforma strategia e direzione in progetti concreti, attraverso creatività, tecnologia e produzione.
Bliss
Partiti dal campo
Società di brand advisory con sedi a Roma e Milano. Un metodo nato dall'esecuzione e portato al tavolo del vertice.
Viewing B2B social media management as merely a more serious version of B2C social is reductive, and demeaning too. It is, in fact, a discipline with its own logic, unique decision cycles, multiple stakeholders and distinct measures of success. A world apart, in short. The core skills remain those of social media management, but what … Read more
20 million views in twenty-four hours.More than 58,000 comments.Around 60,000 new Instagram followers in a single day. These are the figures achieved by the content published by Mario Roggero after the ruling of the Court of Cassation which, on 15 July 2026, made his sentence of 14 years and 9 months’ imprisonment final. According to … Read more
Reach, impressions, clicks, engagement and conversions describe different parts of the same system. Good Social Media Analytics links platform data to objectives and turns the report into a useful basis for decisions.
Creating content means turning knowledge, ideas and data into assets capable of reaching an audience and producing a result. From research to distribution, content creation is a process that combines strategy, production, control and measurement.
In Italy, the social media marketing market is worth over 800 million euros a year (source: Statista 2024), with over 45 million active users on social media. This guide selects the 10 best Italian social media marketing agencies for 2026, evaluated on documented client portfolios, specialization by platform and sector (luxury, B2B, consumer), data-driven approach, … Read more
Introduction: A Strategic Tool, Not Just a Simple Calendar The social media editorial plan, often abbreviated as SEP (Social Editorial Plan), is a strategic-operational document that defines what content to publish on an organization’s social channels, how often, on which platforms, in what format, and with what communication objective. In an encyclopedic sense, it is … Read more
What is a Social Media Manager: Definition, Scope, and Strategic Relevance The Social Media Manager (SMM) is the professional responsible for planning, managing, optimizing, and measuring the presence of a brand or organization on social channels. This is not an exclusively operational role: in 2026, the position has assumed a full-fledged strategic and managerial dimension, … Read more
Introduction: What is an Integrated Strategy between Content and Social Media Marketing An integrated strategy between content and social media marketing combines the creation of value-added content — articles, videos, guides — with its coordinated distribution on social channels. The result: more reach, higher engagement, and strengthened organic positioning. In this guide, you will find … Read more
Introduction: two strategies, one goal Content marketing and social media marketing are two of the most relevant disciplines in the contemporary digital marketing ecosystem. The former is defined as the set of activities aimed at creating, distributing, and optimizing valuable, relevant, and consistent content, with the goal of attracting and retaining a defined audience and, … Read more
Introduction: A Synergy that Defines Modern Marketing In the contemporary digital marketing landscape, content marketing and social media marketing represent two off the most practiced and, at the same time, most frequently misunderstood disciplines. They are often managed as independent strategies, entrusted to different teams with distinct KPIs and disconnected editorial calendars. Yet, their integration … Read more
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