Brand Reputation: what it is and how to measure it
Brand reputation is the judgement the market forms of an organisation. We look at what it is, which indicators measure it and how it is protected over time.
Reputation Risk
The worst corporate scandals of 2025, and what they have in common
Boeing, Astronomer and Nestlé show how a crisis can build for years or erupt within hours. For a board, what matters most is the quality of the information it can see before the problem becomes public.
How power alters the information that reaches the top
The CEO receives less raw information and more information that has already been interpreted. The problem is not only people’s candour: hierarchy, incentives and the leader’s reactions can lengthen the gap between when a problem emerges and when it actually reaches the top.
Brand Reputation Strategy: how to protect the brand
A brand’s reputation is built over time and can be lost in hours. How to structure a protection strategy, before and during a crisis.