E-commerce gross revenue
€783.037+27.8% on €612,526
Apr-Dec 2025 vs Apr-Dec 2024 · profumum.com e-commerce
Case study Luxury niche perfumery
Profumum Roma Advisory and Operations for an artistic perfumery maison
- E-commerce +27.8% · Apr-Dec 2025
- Google Ads ROAS 18,05x · Jan-May 2026
- 130 points of sale in 45 countries
We work directly with the family that owns Profumum Roma, a Roman niche perfumery house, across Advisory and Operations: positioning, 3D visual identity, video, SEO, Google Ads and Meta Ads for the profumum.com e-commerce site. Every result on this page states its reference period and data source.
Updated October 2026
01 Results
Key results
Six indicators across e-commerce, advertising and organic search, each with its period and source.
Annual gross e-commerce revenue
€1.001.051+23,9% on €807.931
2025 vs 2024 · profumum.com e-commerce
E-commerce orders
4.538+30,5% on 3.477
Apr-Dec 2025 vs Apr-Dec 2024 · profumum.com e-commerce
Google Ads ROAS
18,05x€104.733,87 in conversion value on €5.801,78
Jan-May 2026 · Google Ads
Meta Ads ROAS
3,49x€11,655.46 on €3,342.98 · 94 purchases
Jan-May 2026 · Meta Ads Manager
Organic search clicks
36.811CTR 4.5% · average position 7.79
Jan-Mar 2026 · Google Search Console
- Acqua di Sale
- Auriga
- Thundra
- Orangea
- Gioiosa
- Vanitas
- Battito d'Ali
- Confetto
- Acqua e Zucchero
- Dulcis in Fundo
- Olibanum
- Dolci Pensieri
- Roma Kyoto
- Amante
- Luce
- Meraviglia
- In_atomo
02 Mandate
Our role for Profumum Roma
Profumum Roma is an artistic perfumery maison whose catalogue includes Acqua di Sale, Thundra, Orangea, Gioiosa and Auriga. In a heritage brand every piece of content affects perceived value: that is why we work on an ongoing basis, with constant oversight of identity, language and channels.
We work directly with the owning family. In Advisory we define direction and priorities; in Operations we deliver content, campaigns and measurement.
Starting point
- Digital acquisition without a systematic structure
- Brand keywords on Google left unprotected, exposed to competitors
- Incomplete e-commerce conversion tracking
- Meta Ads geared towards awareness, with no purchase journeys
Advisory
- Positioning the maison across the entire catalogue
- Telling the story of the generational transition
- Investment priorities across channels
- Governance of visual and verbal identity
Operations
- Corporate identity with 3D modelling
- Launch videos and TikTok debut
- Google Ads: brand protection, search, products
- Meta Ads: sales, retargeting, catalogue
- SEO and GA4 conversion tracking
03 Website
profumum.com website
Website rebuilt from scratch: still life, content, copy, backend and frontend.
We completely rebuilt profumum.com: still life of every product, content and copy, frontend and e-commerce. The catalogue is organised by collection (Collezione Profvmvm, Collezione Privata, Corpo, Ambiente) and by olfactory family, from citrus to vanilla.
Still lifePhotographs of every product in the catalogue
Content and copyProduct pages, collections, history of the maison
FrontendDesign, video and navigation by olfactory family
BackendE-commerce, catalogue and conversion tracking
04 E-commerce
profumum.com e-commerce
€512.222 in revenue and 2.862 transactions between April 2025 and March 2026, recorded by Google Analytics 4.
- 12-month revenue
- €512.222Apr 2025 - Mar 2026
- Transactions
- 2,862238 a month on average
- Average order value
- €179Revenue from transactions
- Peak month
- €77.793December 2025, +156% on April
Products by revenue
Acqua di Sale generates €110,100 from 999 units, 21.5% of e-commerce revenue. The other nine products together account for €157,400.
Source: Google Analytics 4 · Apr 2025 - Mar 2026
- Acqua di Sale€110,100 · 999 units
- Acqua e Zucchero€24,300 · 366 units
- Vanitas€23.800 · 263 units
- Gioiosa€19,800 · 243 units
- Sample Kit€18,600 · 348 units
- Confetto€17.400 · 252 units
- Meraviglia_re€16.200 · 148 units
- Thundra€15,800 · 240 units
- Acqua Viva€10,800 · 177 units
- Battito d'Ali€10.700 · 188 units
Google Analytics 4 measures transactions tracked in the browser: the figures are lower than the gross revenue recorded by the e-commerce platform and reported in the main results.
05 Launch
Launch of the Collezione Privata
We handled the launch of the Collezione Privata from scratch: graphics, copy and video for the website. The collection includes fragrances such as Amante, In_atomo, Luce and Meraviglia.
06 Advertising
Google Ads and Meta Ads
ROAS of 18.05x on Google Ads and 3.49x on Meta Ads between January and May 2026. Combined ROAS of 9.7x in the first quarter.
Google Ads ROASJan-May 2026
18,05x€104.733,87 in conversion value on €5.801,78
We restructured the account around brand and product demand: protecting the name against competitors, search campaigns on the fragrances and product campaigns for Italy.
- Conversions
- 694,97
- Average CPC
- €0,15
Source: Google Ads
Meta Ads ROASJan-May 2026
3,49x€11.655,46 in conversion value on €3.342,98
Alongside awareness, we ran sales, retargeting and catalogue campaigns. Among the social channels, Meta is the one that drives conversion to purchase.
- Purchases
- 94
- CPA
- €35,56
Source: Meta Ads Manager
Google Ads, campaigns and keywords for the first quarter of 2026
Campaigns
| Campaign | Revenue | Conversions | ROAS |
|---|---|---|---|
| Brand name and competitor protection | €20.443 | 133,8 | 29x |
| Sales-Search-1 2025B | €14.832 | 112,2 | 27x |
| Profumum Roma 2025B | n.d. | 45,3 | n.d. |
| ITA Products 2025 | n.d. | 44,8 | n.d. |
| Vendite Search 2026 | €3.291 | 24,9 | 4,9x |
| Google Ads total | €54.503 | 364,9 | 17,1x |
Source: Google Ads · Jan-Mar 2026 · average CPA €8.73
Keyword
| Keyword | Conversion value | ROAS |
|---|---|---|
| profumum (brand) | €2.630 | 34x |
| profumum roma (brand) | €17.813 | 29x |
| profumum roma (search) | €4.402 | 27,7x |
| acqua di sale perfume | €3.592 | 26,9x |
| acqua di sale | €2.158 | 23,8x |
| niche perfumeries | €3.291 | 4,9x |
Source: Google Ads · Jan-Mar 2026
Meta Ads, Q1 2026 campaigns
Campaigns
- Website sales€5.356 revenueSpend €1.752 · 89% of Meta revenue
- Added to basket€652 revenueSpend €344 · 11% of Meta revenue
- Visual videoAwarenessSpend €529
- Boosted Instagram postAwarenessSpend €209
- Instagram videoAwarenessSpend €202
Source: Meta Ads Manager · Jan-Mar 2026
Indicators
- Meta Ads revenue€6.009
- Total impressions941.000
- Performance ad CTR2.5% - 4.4%
- Catalogue and carousel revenue€1.562
Source: Meta Ads Manager · Jan-Mar 2026
07 Launch
Launch of Roma Kyoto
For the launch of Roma Kyoto we produced the video and graphics, from the profumum.com website to the social channels.
08 Advisory
Strategy and positioning
In 2025 the narrative centred on the generational handover: the voice of the maison's senior generation leads the videos, recounting the inspirations, emotions and sensations behind the creation of the perfumes. The meeting of two generations gives the digital content a historic, identity-defining character.
Profumum Roma as an experiential maison, with the entire catalogue at the centre alongside the iconic Acqua di Sale.
Positioning
We are consolidating Profumum Roma as an experiential maison and drawing attention to the entire collection, alongside Acqua di Sale.
Visual identity
We renewed the visual identity with editorial communication that combines memory, emotion and aesthetic research, consistent across website, social and retail.
Digital ecosystem
For each new fragrance we build dedicated storytelling and creative production, so that every launch broadens perception of the collection.
09 Operations
Coordinated 3D visual identity
We model the bottles and settings of each fragrance in 3D. The process allows us to create evocative images, consistent with the maison's universe and recognisable on every channel, from the Instagram feed to e-commerce.
Final renders
30 images for Acqua di Sale, Thundra, Orangea, Dolci Pensieri, Battito d'Ali and the other fragrances in the collection.
10 Launch
Auriga launch, 2025
With Auriga, Profumum Roma opens a chapter inspired by golden fields, sunlight and childhood memories: freedom and nature experienced with wonder. For the launch we produced the teaser, trailer and fragrance presentation.
11 SEO
Organic search
36.811 clicks and 818.000 impressions between January and March 2026, roughly 12.270 clicks a month.
- Organic clicks
- 36.811Jan-Mar 2026
- Impressions
- 818.000Jan-Mar 2026
- Average CTR
- 4,5%Jan-Mar 2026
- Average position
- 7.79Jan-Mar 2026
Top queries
The query "profumum roma" alone drives 6,204 clicks at a CTR of 20.2%. Searches for fragrance names, from Acqua di Sale to Dulcis in Fundo, Gioiosa and Auriga, show demand built on the catalogue as well as on the brand. English-language product queries exceed 18,000 impressions.
Source: Google Search Console · Jan-Mar 2026
| Query | Impressions | Clicks | CTR |
|---|---|---|---|
| profumum roma | 30.788 | 6.204 | 20,2% |
| last but not least | 20.137 | 430 | 2,1% |
| acqua di sale | 17.942 | 1.184 | 6,6% |
| acqua di sale perfume | 16.681 | 1.924 | 11,5% |
| profumo roma | 8.550 | 312 | 3,6% |
| gioiosa profumum roma | 7.297 | 525 | 7,2% |
| olibanum | 6.488 | 180 | 2,8% |
| auriga | 6.477 | 165 | 2,5% |
| acqua e zucchero | 5.964 | 293 | 4,9% |
| confetto profumum roma | 4.311 | 169 | 3,9% |
12 Social
Social and TikTok
5.7 million post views between 30 December 2024 and 29 December 2025.
The feed has moved from heterogeneous to editorial: 3D creative, photography and video storytelling aligned with the codes of luxury.
Organic content
Creators and customers began publishing videos about the maison. The comments speak of memories, nostalgia and a sense of shared identity.
Channel roles
Among social platforms, TikTok accelerates awareness and positioning, while Meta drives conversion to purchase.
Launch of the TikTok channel, 2025
In 2025 we launched Profumum Roma's official TikTok profile, a touchpoint previously absent from the brand's strategy. From the very first content, the community responded with views and spontaneous comments on the visual identity and the sensations the videos evoked. Many creators and customers began tagging the maison in their own content.
- Post views
- 5,7M
- Profile views
- 8.062
- Shares
- 800
- Comments
- 252
Video traffic sources
- For You97,1%
- Personal profile1.7%
- Follows0,9%
Source: TikTok Analytics · 30 Dec 2024 - 29 Dec 2025
13 Distribution
International distribution
130 points of sale in 45 countries across 5 continents. Italy 51, United States 8, Germany 7, France 6.
Source: Profumum Roma retailer list · 2025
Europe 30 countries · 106 stores
Italy51
Desaar (Pescara), Pavesio (Courmayeur), Di Nuzzo (Potenza), Giudice (Cosenza), Fragranze D'Autore (Siderno), Essence (Naples), Sares (Naples), Virginiat021 (Bologna), Saide (Carpi), Jais (Parma), Riviera Profum (Riccione), Olphatto (Reggio Emilia), Brit District (Piacenza), Terriaca (Latina), Caleri (Alassio), Caleri (Genoa), Colette (Sarzana), Trasparenze (Bergamo), Pergali (Como), Gas Bijoux (Milan), Boudoir (Rovato), Profumillo (Cremona), Aromas (Monza), Zhor Parfums (Milan), Emilio (Civitanova Marche), Riviera Profumi (Pesaro), Camelia (Senigallia), San Federico (Turin), Christopher'S (Verbania), Extrait (Alba), Homo Et (Bari), Boutique Amore (Brindisi), Nilu (Grottaglie), De Salvatore (Lecce), Arti & Profumi (Polignano a Mare), Eterno (Trani), Cauli (Cagliari), Macciocu (Sassari), Dabbene (Palermo), Dabbene (Catania), Officina 21 (Arezzo), Bottega Di Sguardi (Florence), Glamour In Rose (Forte dei Marmi), Amf Parfumerie (Pistoia), Thaler (Bolzano), Bottin (Perugia), Mon Petit Parfum (Padua), Parfum Ideal (Peschiera del Garda), Glamour Tv (Treviso), Il Ficcanaso (Verona), Padrofumo (Vicenza)
Germany7
Breathe Fresh (Berlin), Parfumsalon (Berlin), Parfumerie Albrecht (Frankfurt), Harold Lubner (Hamburg), Apropos (Cologne), Ludwig Beck (Munich), E. Breuninger (Stuttgart)
France6
Jovoy (Paris), Trupheme (Aix-en-Provence), Taizo (Cannes), Le Paravent (Lyon), Soleil D'Or (Lille), Fragrance Passion (Nantes)
Russia4
Gum (Moscow), Tsum (Moscow), Stockmann (Moscow), Penvly (Vladivostok)
Austria3
Le Parfum (Vienna), Naegele (Innsbruck), Naegele (Salzburg)
Spain3
Eriai (Bilbao), Le Secret Du Marais (Madrid), All Yours (Barcelona)
Switzerland3
Parfumerie Oswald (Zurich), Theodora (Geneva), Hyazinth (Basel)
Belgium2
Necessities (Antwerp), Senteurs D'Ailleurs (Brussels)
Croatia2
Top (Split), Top (Zagreb)
Greece2
Stemma (Athens), Stemma (Mykonos)
Netherlands2
Wescents (Amsterdam), Celeste (The Hague)
United Kingdom2
Jovoy (London), Roja Dove Harrods (London)
Sweden2
Nk (Stockholm), Nk (Gothenburg)
Albania1
Riviera Profumi (Tirana)
Bulgaria1
Olactive (Sofia)
Denmark1
Crime Passionelle (Copenhagen)
Ireland1
Parfumarija (Dublin)
Luxembourg1
Paris 8 (Luxembourg)
Malta1
Camilleri (Rabat)
Montenegro1
Duro (Podgorica)
Norway1
Gims (Oslo)
Poland1
Quality Messala (Warsaw)
Portugal1
Embassy Niche (Lisbon)
Principality of Monaco1
Paris 8 (Monaco)
Czech Republic1
Ingredients (Prague)
Romania1
Madison (Bucharest)
Serbia1
Metropoliten (Belgrade)
Slovakia1
Le Parfum & Le Chic (Bratislava)
Slovenia1
Ikona (Ljubljana)
Hungary1
Salon De Parfum (Budapest)
Asia and the Middle East 11 countries · 13 points of sale
United Arab Emirates2
Perfume Bay (Abu Dhabi), Jovoy (Dubai)
Vietnam2
Vinrilic (Hanoi), Vinrilic (Ho Chi Minh)
Afghanistan1
House Of Fragrance (Kabul)
Saudi Arabia1
Laromious (Riyadh)
Armenia1
Hermitage (Yerevan)
Azerbaijan1
Emporium (Baku)
Kazakhstan1
French House (Almaty)
Kuwait1
Niche (Kuwait City)
Qatar1
Jovoy (Doha)
Turkey1
Perfume Point (Istanbul)
Uzbekistan1
Elisium (Tashkent)
North America 2 countries · 9 stores
United States8
Scent Bar (Los Angeles), Ministry Of Scent (San Francisco), Vm Miami (Miami Beach), Merchant & Rhoades (Chicago), Osswald (New York), Scent Bar (New York), Fumerie (Portland), Parfums De France (Tysons)
Canada1
Parfum Exquis (Montréal)
South America 1 country · 1 point of sale
Chile1
Liquo Perfumería (Santiago)
Oceania 1 country · 1 store
Australia1
Peony (Melbourne)
14 Retail
Retail and wholesale, 2025
Wholesale revenue up from €4.1 million to €6.3 million, +53.6% on 2024.
Over the same period, the physical channel and wholesale grew alongside digital, with discovery and drive-to-store campaigns supporting the boutiques.
Wholesale revenue
+53,6%€4,1M → €6,3M
2025 vs 2024 · Profumum Roma internal data
Boutique sell-through
61%38% in 2024
2025 vs 2024 · Profumum Roma internal data
In-store conversion rate
32%19% in the previous period
2025 · Profumum Roma internal data
Retail footfall
+24%Boutique visits
2025 vs 2024 · Profumum Roma internal data
New premium retail partnerships
12Activated in 2025
2025 · Profumum Roma internal data
15 Press
Profumum Roma in the press
Articles in Vogue Italia, Grazia, Fragrantica, Firenze Made in Tuscany and PagineGialle.
Vogue Italia
10 elegant fragrances that never go out of style
Iconic, refined olfactory evergreens, also perfect as gifts.
Read the article ↗
Grazia
The 10 best perfumeries in Rome
The most beautiful and exclusive perfumeries in the Eternal City, selected by Grazia.it.
Read the article ↗
Grazia
Best men's fragrances: the must-try scents
Designer and niche picks from the leading brands.
Read the article ↗
Fragrantica
Gioiosa by Profumum Roma: a sensual, citrusy gourmand
A review dedicated to Gioiosa and the style of Italian perfumery.
Read the article ↗
Firenze Made in Tuscany
15 gift ideas from Bottega di Sguardi
From timeless fragrances to accessories, a gift guide by personality.
Read the article ↗
PagineGialle
The best perfumeries in Rome: the top 10
The ten perfumeries in Rome in which to choose a fragrance.
Read the article ↗16 FAQ
Frequently asked questions
What role does Bliss play for Profumum Roma?
We work directly with the family that owns Profumum Roma across Advisory and Operations. In Advisory we define positioning, priorities and identity governance; in Operations we deliver 3D visual identity, video, SEO, Google Ads and Meta Ads for the profumum.com e-commerce.
What did we create for the profumum.com website?
We rebuilt the profumum.com website from scratch: still lifes of every product, content and copy, frontend and e-commerce. We also handled the launches of Roma Kyoto, with video and graphics, and of Collezione Privata, with graphics and copy.
How much has Profumum Roma's e-commerce grown?
Gross revenue from the profumum.com e-commerce store rose from €612,526 in April–December 2024 to €783,037 in April–December 2025 (+27.8%). On an annual basis it rose from €807,931 in 2024 to €1,001,051 in 2025 (+23.9%). Orders grew from 3,477 to 4,538 (+30.5%).
What ROAS do Google Ads and Meta Ads deliver?
Between January and May 2026, Google Ads recorded a ROAS of 18,05x (€104.733,87 in conversion value on €5.801,78 invested) and Meta Ads a ROAS of 3,49x (€11.655,46 on €3.342,98, 94 purchases, CPA €35,56). Sources: Google Ads and Meta Ads Manager.
Why does revenue differ between sections of the page?
This page draws on two sources covering different periods. Gross e-commerce revenue includes all orders recorded by the online shop. Google Analytics 4 measures transactions tracked in the browser between April 2025 and March 2026 (€512.222) and reports lower values. Each figure states its period and source.
In how many countries is Profumum Roma distributed?
Profumum Roma is present in 130 points of sale across 45 countries and 5 continents. The markets with the most points of sale are Italy (51), the United States (8), Germany (7) and France (6).
How was the corporate identity created?
We model in 3D the bottles and settings of every fragrance, from Acqua di Sale to Thundra, Orangea and Auriga. From each model we produce renders, videos and content for Instagram, TikTok, e-commerce and campaigns.