IT IS NOT A GOOD GAME

BLISS

THE CLIENT AND THE DESIGN CHALLENGE

The Piedmont Region – Directorate for Policy Coordination and European Funds, Communication Sector, Press Office, External Relations, and URP – contacted us for a strategic assignment: to renew the image of the institutional campaign dedicated to Pathological Gambling (GAP). The Administration’s goal was clear: to update the campaign’s visual language, increase its recognizability, and restore communicative strength to a public message of great social relevance.

VISUAL IDENTITY RENEWAL

Renewal of the GAP campaign image, making it more recognizable and consistent with institutional objectives. A new visual identity capable of speaking clearly to citizens and guiding the entire communication.

GRAPHIC SOLUTIONS

Technical and graphic solutions that strengthen the informational impact without distorting the requirements and objectives of the public project.

DIGITAL COMMUNICATION

Design of specific content for the GAP campaign’s digital channels, created to attract attention, facilitate the understanding of prevention messages, and amplify dissemination across the territory.

Editorial Graphics 2025

Flag

Brand Identity & Visual Identity

A SYMBOL OF SUPPORT, REBIRTH, AND AWARENESS

The logo stems from the idea that no one can exit pathological gambling alone. For this reason, it is built starting from four stylized figures, united in a gesture of mutual help: they support each other, reach out a hand, and form a community that welcomes those living with addiction.

the silhouette of a die

EVERY COLOR HAS BEEN CHOSEN WITH A PRECISE MEANING:

We have developed a completely new visual concept, capable of renewing the image of the GAP (Pathological Gambling) campaign while maintaining its public and informational function. The proposal was built by evaluating: aesthetic quality, to guarantee a modern, clear, and recognizable image; innovation, integrating ideas and solutions that could differentiate themselves from previous campaigns and capture attention more effectively; strategic consistency, ensuring that every graphic choice responded to the objectives of the Piedmont Region and the communication target.

Poster

Merch

Logo & Coordinated Image

CREATION OF GRAPHIC ELEMENTS FOR THE INSTITUTIONAL CAMPAIGN

Starting from the concept, we produced all the necessary assets for the campaign, including: main layouts for informational and promotional materials; icons, symbols, and visual components consistent with the new identity; color palette and coordinated typographic style; and guidelines useful for the application of the new style in further communicative tools. The goal was to build a solid, modular graphic system that is easily applicable across various channels.

Proposals

App