la rustichella truffles
An International Truffle Brand
| Month | Followers | New | Growth % | Accounts reached | Impressions |
|---|---|---|---|---|---|
| Jan 2025 (pre-Bliss) | 3,373 | — | — | ~2,200 est. | — |
| Feb 2025 | 3,599 | +226 | +6.0% | ~68,000 | ~88,500 |
| Mar 2025 Peak | 3,983 | +415 | +10.7% | 111,025 | 186,224 |
| Apr 2025 | 4,080 | +97 | +1.9% | 11,680 | 25,177 |
| Month | Campaign | Accounts reached | Impressions | Clicks |
|---|---|---|---|---|
| Feb 2025 | Celebrating the next… (College) | 51,421 | 67,478 | 896 |
| The Birth of La Rustichella | 16,970 | 21,039 | 258 | |
| Feb Total | 2 campaigns | 68,391 | 88,517 | 1,154 |
| Mar 2025 | Black Truffle Pate (camp. 1) | 79,883 | 108,972 | 697 |
| Black Truffle Pate (camp. 2) | 50,873 | 44,483 | 577 | |
| The Birth of LR (cont.) | 20,192 | 21,890 | 307 | |
| Likes / Interactions | 860 | 1,002 | 187 | |
| Mar Total | 4 campaigns | 115,748 | 176,347 | 1,581 |
Bliss X La Rustichella Truffles
Company Profile — Dimensional Context
Corporate Data
La Rustichella World Wide S.r.l. is registered at REA RM1558252 with VAT number IT14949611009, a share capital of €10,000, and 25 employees as of 2025. The ATECO code is 46.38.9 — Wholesale of food products. Revenue growth compared to 2023 was 37%.
Historical Revenue — Filed Financial Statements
2022: Revenue stood at €10.6 million.
2023: Revenue reached €11.4 million, growing 7.7% compared to 2022.
2024: Revenue was €11.3 million, stable compared to the previous year with a profit of €327,000.
2025: The financial statements relating to the collaboration period with Bliss will be filed with the Chamber of Commerce (CCIAA) approximately by autumn 2026 — the impact of communication activities is not yet detectable from official data.
Instagram — Key KPIs
Overall Results
In the February–April 2025 period, the management of the La Rustichella Truffles Instagram profile produced excellent results. Follower growth in the quarter was 707 new followers, taking the profile from 3,373 to 4,080, marking a 21% growth since the start of the collaboration. The monthly peak of unique accounts reached was 111,000 in March (+63% compared to February). Impressions in March reached 186,000 (+110% compared to February). Clicks on the link in bio doubled, going from 65 to 130 (+100% month-over-month).
Monthly Follower Trend
January 2025: Prior to Bliss’s management, the account had 3,373 followers.
February 2025: Followers reached 3,599 (226 new, +6% growth). Accounts reached were approximately 68,000 with 88,500 negative impressions, indicating an audience cleansing phase.
March 2025 (Peak Month): Followers reached 3,983 (415 new, +10.7% growth). Accounts reached hit 111,025 with 186,224 impressions.
April 2025: Followers reached 4,080 (97 new, +1.9% growth). Accounts reached were 11,680 with 25,177 impressions.
LinkedIn — First Month of Activity (April 2025)
In its first month of activity on LinkedIn, the company page recorded a 300% follower growth, a 116% increase in unique page visitors, and a 124% increase in feed appearances. Notably, 98.9% of users reached in March were non-followers. Profile visits in the February–March period grew by 11.3%.
Top Content — Performance
Top Performing Content — Verified Views
Reel “Excellence in Quality: Black Truffle Pate”: 157,000 views (Top content of the period globally).
Reel “Brand Identity — Logo / Flame”: 109,000 views.
Reel “College Competition London”: 71,500 views.
Carousel “College Competition — accounts reached”: 51,400 accounts reached.
Reel “The Birth of La Rustichella”: 42,600 views.
Reel “Rustichella x Westminster — reached”: 24,700 views.
Educational Post “The Truffle in Roman Times”: 2,188 views.
Graphic Post “Truffle Bowl — Super Bowl Tie-In”: 48 interactions.
Meta Advertising
Overall Results — 2 Months of Campaigns
Active Meta Ads campaigns between February and March 2025 reached a total of 184,139 accounts, generating 264,864 total impressions with steady growth from February to March. The average Cost Per Click (CPC) stood at €0.26 in February 2025.
Campaign Details by Month
In February 2025, the “Celebrating the next… College” campaign reached 51,421 accounts, generating 67,478 impressions and 896 clicks. The “The Birth of La Rustichella” campaign reached 16,970 accounts with 21,039 impressions and 258 clicks.
International Fairs and Events
Events Managed with Bliss
HRC (Hospitality, Restaurant and Catering): London, March 17-19, 2025, Stand H458. (Completed)
Westminster Capital City College Contest: London, March 10, 2025. Full sponsorship and shooting. (Completed)
Singapore Industry Fair: April 8-11, 2025. Stand, photos, and videos. (Completed)
TuttoFood Milan: April 2025. 3D ledwall, 29 IG Stories, and Savini after-party. (Completed)
Amsterdam Industry Fair: Scheduled for 2025. 4 large-format graphics already developed. (In planning)
Geographic Distribution of the Community — March 2025
The community is highly international: 73.9% originates from Italy, 15.2% from the UK, 7% from Ireland, 6.8% from Singapore, 5.7% from Tehran, and 3.2% from Rio de Janeiro. The top cities for brand presence are Singapore, Tehran, Rome, Rio de Janeiro, and London.
Historical Brand Presence
La Rustichella is the first Italian truffle company with a strong Asian presence, actively operating there since the 1990s. International representative offices include Singapore, London, Rio de Janeiro, and the USA.
Transformation — Before and After Bliss Management
Situation Prior to Intervention
The brand was present but lacked a structured digital communication system and had no systematic content production. The Instagram account was experiencing slow organic growth with a limited community and no follower acquisition strategy. International trade fairs were attended without any digital communication coverage, lacking dedicated photo and video production or social media activity. The visual identity and tone of voice did not align with the brand’s international ambitions. Furthermore, LinkedIn and B2B channels were non-existent, missing a strategy for premium positioning in the Ho.Re.Ca. sector.
Results After Bliss Management
Follower growth hit 707 new users (+21%) in just 3 months, peaking at 111,025 accounts reached — turning the profile into a fully operational editorial machine. The Reel “Excellence in Quality: the Black Truffle Pate” amassed 157,000 views, becoming the brand’s first top-performing content on an international scale. Five trade fair events were fully managed (UK twice, Singapore, Amsterdam, and TuttoFood) with high-quality photo, video, and large-format graphic production. The visual identity was revamped, the tone of voice was made more direct and friendly, the logo brandbook was completed, and Brand Guidelines were established. LinkedIn was successfully activated, boasting a 300% follower growth, a 116% increase in page visitors, and a 124% increase in feed appearances in its first tracked month, officially launching the B2B channel.
Activities Performed — Period Output
Volumes by Area of Expertise
Photography and Video: 14 outputs. This included recipe videos with a Chef for the Love Truffle format, 3 photoshoots in March across Bio, Restaurant, and London, a 1920×1152 pixel 3D ledwall video for TuttoFood, a corporate video undergoing editing and post-production, 2 days of photo shooting at TuttoFood with Savini, and 29 live Instagram Stories during TuttoFood Milan.
Graphic Design: 18 outputs. Including visual identity restyling with Captain Truffle and Birth of LR, large-format graphics for Singapore, Amsterdam, and HRC, a Westminster Visual with a series of 3 graphics and F1 Melbourne, LinkedIn and Facebook banners, bio and highlight story icons, roll-ups, menus and invitations for the Savini Milan after-party, and a completed logo brandbook with the Company Profile currently in development.
Social Content: 13 outputs.
Meta Advertising: 6 outputs.
Marketing Strategy: 5 outputs.
Fairs and Events: 5 outputs.
Services Provided — Full Coverage
Marketing Strategy, Social Media Management, Content Production, Meta Advertising, Graphic Design, Professional Photography, Video Production, Brand Identity, Editorial Plan, Tone of Voice, LinkedIn B2B, Instagram Strategy, International Fair Support, Large Format Graphics, 3D Ledwall Videos, Live Event Coverage, Still Life Shooting, Company Profile, Brand Guidelines, Facebook, and International Storytelling.
Social Editorial Plan
Brand Enhancement
WE BUILT A COMPLETE NARRATIVE JOURNEY THAT, FROM DIGITAL TO PHYSICAL SPACES, TELLS THE PREMIUM ESSENCE OF LA RUSTICHELLA. EVERY TOUCHPOINT — SOCIAL MEDIA, EDITORIAL CONTENT, SHOOTING, VIDEO, GRAPHIC DESIGN, AND MARKETING STRATEGY — WAS CURATED TO ELEVATE THE BRAND IN EVERY NUANCE.
truffle
01.
Strategy and Design
02.
An Iconic Visual Story
03.
360° Luxury Communication
Photo 01.
Photo 02.
Prestige
Realistic CGI
Modeling, texturing, and rendering to bring La Rustichella products to life in immersive digital storytelling.
For international trade fairs, we created CGI video content specifically designed for large-format LED walls. Every La Rustichella product was modeled down to the smallest detail, textured with precision, and rendered photorealistically to achieve a highly immersive visual result. The video offers a scenic and engaging experience, capable of enhancing the excellence of the truffle through a sophisticated and high-impact digital language.
Singapore
Amsterdam
China
For La Rustichella, a worldwide leader in the production and distribution of truffles and truffle products, we developed a complete graphic concept for their trade fair stands, with the goal of enhancing the brand's quality and strengthening its premium positioning.
Graphic Design
Trade Fair Stands
EXHIBITION ELEGANCE
la rustichella
SOCIAL MEDIA FOOD MANAGEMENT
STRATEGY FOR INSTAGRAM AND FACEBOOK SOCIAL MEDIA PLATFORMS.