ROSIELLO

Advisory, governance and operations

Risivi & Co is a jewellery business with strong cultural ties to the urban and music scene. A brand with enormous potential, but without a system capable of governing its growth, its image and its significant market presence. Bliss Agency stepped in with a comprehensive approach, from strategic definition to ongoing governance, through to operational activation across every touchpoint.

Period: 2023/2025
Project duration: 24 months

Problem

Risivi & Co already held a rare kind of capital: identity, product quality, cultural recognition and an authentic relationship with the urban scene. What it lacked was a structure capable of governing that capital and turning it into measurable growth.

The brand did not yet have a system able to:

• coordinate strategy, image, content, media, product and market

• bring consistency to the brand’s presence across digital touchpoints, physical stores and collaborations

• convert visibility and relationships into demand, sales and positioning

• support expansion without overlap, dispersion or loss of direction

The problem was not a lack of value.

It was the absence of a guiding hand capable of protecting it, amplifying it and making it scalable.

Solution

In the Risivi & Co case, Bliss took on full brand governance for over two years, working across strategy, positioning and operations. A continuous presence, across everything. The idea was to create an integrated system capable of holding identity, product, content and distribution together, and making them speak the same language. From there, each line of work took shape naturally.

Strategy and market

competitive analysis and definition of positioning
go-to-market development for collections and products

Performance and acquisition

Meta Ads and Google Ads management
sales-driven campaigns

Content and communications oversight

social media management and editorial plans
photo and video content production
social and OOH campaigns

Visual production and product

still life shoots
3D modelling
trailers and launch campaigns

PR, events and strategic connections

event management
artist and talent activation
relationship building in the music world

Value

The work transformed Risivi into a relevant, recognised and active brand within its cultural and commercial context.

System

Activities moved from isolated to integrated, under a single direction. Every piece in the right place, so that everything is interconnected.

Cultural credibility

The brand entered the urban scene in a structured way, working with artists and key figures such as:

Sfera Ebbasta,
Marcell Jacobs,
Jake La Furia,
Tony Effe,
Guè Pequeno,
Noyz Narcos,
Kid Yugi,
Chiello,
Stephan El Shaarawy
Diss Gacha
J-Balvin

tailoring every collaboration, from content and imagery through to channel distribution.

Digital growth and demand

+15,000 followers gained on managed channels
significant increase in requests for custom jewellery

SEO performance

increased organic indexing
ownership of strategic keywords tied to the market and the relevant scene

Commercial performance

sales generated both online and in physical stores
revenue tripled in 2024 (actual figure)

Action

Bliss stepped in as the brand’s governance and activation structure, continuously overseeing every area critical to the growth of Risivi & Co.

In practical terms, the work covered:

• strategic definition of positioning and target market

• building the go-to-market for collections and products

•management of paid campaigns on Meta and Google with acquisition and sales objectives

• editorial oversight and social channel management

• photo, video, still life, 3D, trailer and launch campaign production

• coordination of image and materials across online, offline and in-store

• communication campaigns, OOH and content distributed consistently

• activation of events, connections and collaborations with artists, talent and key figures on the scene

• SEO work and strengthening of organic presence on strategic keywords

Bliss’s work went beyond communicating the brand: it built a system capable of governing it, making it recognisable, increasing awareness and advocacy, strengthening demand and supporting revenue growth from 206k to 556k in twelve months.

Result

Risivi & Co moved from an unstructured presence to establishing itself as a recognised, high-performing brand. The value was there. The identity was there. All that was missing was direction. Today that direction is in place. And its value, at last, is no longer dispersed.

Creative direction and management of the brand's social media

Risivi & Co’s social media presence was built through a complete editorial system comprising graphics, photography, video and 3D effects. Continuous oversight designed to give consistency to the brand’s image, strengthen its visual language and keep its relevance high within the urban and fashion landscape.