HEPIC

Haze Hepi is a tequila brand built around a distinctive figure: a fighter of Māori heritage, with a strong personal identity and a recognisable presence in the world of martial arts. Not a generic product, but a project that brings together personal story, aesthetics, culture and positioning. A brand with strong potential. But without a structure capable of taking it to market in the right way. Bliss Agency stepped in to build a complete system: product, identity, communications and distribution, with a precise objective — to position the brand on a global scale.