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Top 10 Marketing and Communications Agencies for Hospitality and Hotellerie

Le 10 migliori agenzie di marketing per l'ospitalità e l'hotellerie in Italia: scopri le strategie vincenti per il tuo successo.

The Italian hospitality sector generates over 50 billion euros in annual hotel revenue (source: Federalberghi, 2025) and continues to attract international guests who choose Italy for its excellent facilities. In a market where the difference between a hotel growing on direct bookings and one dependent on OTAs is measured in RevPAR points, the quality of … Read more

Generational Passage: Brand Identity and Continuity in Family Businesses

Chiavi e portachiavi in pelle con logo BS su scrivania in ufficio moderno. Passaggio generazionale in aziende familiari. Bozza automatica.

The generational transition in Italian family businesses is not, in its deepest nature, a legal or tax problem. It is a brand problem. The identity, reputation, and positioning of a company are assets that are transferred—or destroyed—during the generational shift. Accountants, lawyers, and notaries safeguard the legal and financial perimeter of the transition. No one … Read more

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