London International Awards: Guide to the Award That Gave Up Its Ceremony
The Complete Guide for Agencies and Brands to the London International Awards, in this new issue of the Gold Brief column
Awards
Advertising Award Juries: The Invisible Power That Decides Tomorrow’s Creativity
An award celebrates past work, but it can also influence what comes next. The composition of the juries determines which ideas stand out, which standards become benchmarks, and, indirectly, what kind of creativity the industry will try to replicate.
Webby Awards: Guide to the Award That Tells the Story of the Internet in Five Words
Five words. That is all a Webby Awards winner takes to the stage. Just five words to leave one final trace inside the fastest, most crowded and changeable place of our age: the Internet. Prince chose: «Everything you think is true». Stephen Colbert repeated the same word five times: «Me». Vint Cerf, one of the … Read more
Effie Awards: Complete Guide to Categories, Criteria and Entry
The complete guide for agencies and brands to the Effie Awards, in this new edition of the Gold Brief series. The Effie Awards are different from other industry awards. Among digital awards and recognitions dedicated to effectiveness, they have the most rigorous verification structure. This is because they always begin with the objective that was … Read more