SEMANTIC VOCABULARY

The language of marketing, defined with method.
A reference for those who want to understand before they act.

Landing Page

A landing page is a web...

ROI | Return on Investment

ROI (Return on Investment) measures the...

Data-Driven Strategy

A data-driven strategy is a decision-making...

KPI | Key Performance Indicator

KPIs (Key Performance Indicators) are the...

Core Web Vitals

Core Web Vitals are the user...

Media Planning

Media planning is the strategic process...

Link Building

Link building is the set of...

Videomaking

Videomaking is the production of audiovisual...

Social Media Marketing

Social media marketing is the strategic...

SEM — Search Engine Marketing

SEM (Search Engine Marketing) covers all...

GEO | Generative Engine Optimization

Generative Engine Optimization (GEO) is the...

Performance Marketing

Performance marketing is the approach to...

CTA | Call to Action

The call to action (CTA) is...

Engagement Rate

Engagement rate is the ratio between...