sTOP & ENJOY

BLISS

the client and the design challenge

Regione Puglia asked us to deliver an integrated service of place marketing, communication and multimedia content production for the project “Stop&Enjoy nella Puglia Imperiale”. The Stop&Enjoy project aims to enhance Puglia Imperiale through an inclusive, diversified strategy, engaging different tourist audiences and promoting an authentic, conscious experience of the territory.

Inclusive Place Marketing

An internal strategy that turns the distinctive features of Puglia Imperiale into a targeted story, designed to reach different ages, interests and travel styles. Not one target, but many audiences. Not one message, but the right message.

Experiential Multimedia Content

Images, video and digital narratives do more than tell the story of places: they make them felt. Every piece of content is designed to promote culture and experiences in a contemporary, emotional and immersive language.

Communication & Place Storytelling

A collective, dynamic story of the territory that inspires and guides travellers, bringing them closer to Puglia Imperiale. An invitation to discovery that brings together identity, emotion and awareness.

Editorial Graphics 2025

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Tourist Travel Card 72 h

It is a digital/physical card or pass giving access to services and attractions for 72 consecutive hours from first use. Validity starts when the card is used for the first time (for example, on entering a museum or boarding public transport).

the outline of a die

Between institutional identity and tourist hospitality

In the Stop&Enjoy project, billboards become a giant window onto the territory, placed at the busiest tourist and local traffic points of Puglia Imperiale (such as main roads, access areas to the Frederician towns, stations and transit hubs).

Coordinated gadgets and materials

The visual identity was rolled out across a selection of gadgets and promotional materials designed to strengthen brand recognition and accompany the visitor experience.

step by step card

The idea is consistent with the project’s objective: an integrated infomobility and place-marketing platform giving tourists and residents access to information on transport, parking and rest areas, attractions, events and experiences.

A symbol of support, renewal and awareness

In the Stop&Enjoy project in Puglia Imperiale, the proposed website + app is not merely a digital infrastructure but a true illustrated narrative portal, where art guides users into the identity of the territory. The illustrated, artistic creative approach plays a strategic role: making tourist information more emotional, memorable and accessible, using illustration as a universal language able to speak to different audiences — in keeping with the project’s inclusive approach.

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