In international fashion, the image does not represent: it defines. For this editorial project for Haya Dubai, we developed a visual production designed to position the subject within a global, sophisticated and recognisable imaginary. It is not about narrating a style. It is about building a visual language that is immediately associated with a certain aesthetic, cultural and editorial standard.
SHOOTING/
© 2025
HAYA MAGAZINE
Haya
DUBAI
The Poetry of
Fabric
Francesco AcrI
We Work on Three Levels of Depth
01.
Creative Direction
Coherent Visual Narrative. We built an editorial concept able to engage with the visual codes of the leading international fashion magazines, while maintaining a recognisable and distinctive identity. Every element, from styling to casting, from settings to lighting, was designed as part of a coherent system, with the aim of producing an immediate reading.
02.
Editorial Production
Control and Executional Quality. A shoot for a publication such as Haya demands absolute precision. We managed every phase, from pre-production through on-set execution to post-production, with an approach geared to editorial quality. The result is images ready for publication, able to meet international standards in both print and digital.
03.
Aesthetic Positioning
Building the Imagery. An editorial is not only there to show: it is there to position. Through targeted visual choices, palette, composition, the subject’s attitude, we built an aesthetic that conveys exclusivity, contemporaneity and cultural relevance. Every image is designed to be recognisable, memorable and consistent with the language of the major fashion publications.
Coat in black scuba fabric,
top in black technical jersey,
gloves in black technical jersey,
and Le Cagole bag in black leather,
all by Balenciaga Haute Couture.
Director: Francesco Acri
Photography assistant: Edoardo Verduchi
Coordination: Mirko De Propris
Coordination assistants: Flavio Scolari and Martina Salvato
Make-up: Chiara Corsaletti (Making Beauty Management)
Hair stylist: Valeria Daidone Agency (Making Beauty Management)
Model: Maria Mainetti (Nur Model Management)
Casting director: Carlo Savoldi
Photo location assistant: Ginevra De Filippis
Production: Mario Antonini
Photo location: Bliss Studio (Bliss Agency)
Antonio Grimaldi Haute Couture
Dress in gold sequins
by Dolce & Gabbana Alta Moda.
Dress in layered, draped red satin and tulle,
with jacket in lined red satin,
belt in lined red satin
and slingback sandals in red velvet,
by Valentino Haute Couture.
Elevating the Brand through an Editorial
Being published in a magazine such as Haya Dubai means entering a system of reference. That is why we developed a shoot that goes beyond the aesthetic component and works on perception: it builds authority, transfers value and places the subject within a precise editorial context. An effective editorial does not document. It redefines how the audience perceives what it sees.
Bodysuit in black sequinned chiffon
and dress in embroidered tulle,
by Rahul Mishra Haute Couture.
Coat in embroidered tulle with faux fur details,
by Zuhair Murad Haute Couture.
Giambattista Valli Haute Couture
Dress in black silk chiffon with lace details
and shawl in black silk chiffon,
by Elie Saab Haute Couture.
Dress in black and white striped silk organza,
by Sylvio Giardina Haute Couture;
jewellery by Patrizia Marra.
Dress in white lace
by Christian Dior Haute Couture.