[ Promozione Turistica ]
[ VDA ]
Courmayeur - mont blanc
BLISS
©2026
the client and the design challenge
Translating Courmayeur’s identity into a coherent communication system able to combine territorial prestige, informative function and emotional experience. The project called for integrated, recognisable and scalable physical and digital tools, capable of accompanying visitors along the entire customer journey – from awareness to orientation on the ground – while maintaining a premium, contemporary visual language.
Strategy & Identity
Definition of a unified visual platform that enhances heritage, premium positioning and immediate recognisability. Palette, typography and photographic language build a distinctive system that scales across all formats.
Editorial Design & Storytelling
Development of narrative tools – postcard, brochure and printed materials – designed to inform and engage. Airy layouts, clear hierarchies and immersive imagery turn content into experience.
Wayfinding & Physical-Digital Integration
Design of information and environmental displays geared to usability: maps, totems and QR codes connect physical space and digital content, ensuring continuity, accessibility and immediacy.
Awareness Activation
A touchpoint designed to generate immediate impact and an emotional connection with the destination. Through an essential, distinctive visual language, it introduces Courmayeur’s identity and sparks interest in the winter experience, acting as the first driver of engagement and recognisability.
Institutional editorial narrative
The central storytelling tool combines informative content, photography and editorial design to convey a structured, authoritative view of the offer. A medium designed to enhance the resort’s premium positioning and support communication, promotion and relations with stakeholders and the media.
Orientation and showcasing the territory
A mapping system conceived to ensure clarity, legibility and ease of reference. The organisation of routes and services is combined with an aesthetic consistent with the brand identity, turning functional information into an experience of perceived quality.
Logo 2025
Brand Identity & Visual Identity
Extending Brand Presence
Functional, portable items that amplify the brand’s presence over time and space. Objects crafted with care in design and materials that strengthen memorability, helping to consolidate the consistency and continuity of the corporate identity.
High-visibility environmental communication
Physical displays placed at strategic points across the area to ensure immediate access to information and maximum recognisability of the system. The graphic hierarchy and vertical layout ensure clarity, order and impact, improving the experience of public spaces.