The best advisor is the one who can advise you to do nothing
Independence makes advice credible above all when the best choice is to stop a project, keep what exists or avoid an investment.
Brand Advisory
Brand Advisory: what a CEO should be buying when engaging a brand consultancy
Strategy, design, execution, governance: very different services are ending up under the same word. Before choosing an advisor, it is worth understanding which decision we are actually entrusting to them.
Dissent is the rarest asset in a board of directors
A unanimous vote does not prove that the reasoning was unanimous. On boards, the value of dissent lies before the vote: in the questions, in the challenged assumptions and in the ability to change a proposal while it is still reversible.
How to write a company mission statement: a guide with examples
The Mission describes the company’s present role: what it does, for whom it creates value and through which distinctive capabilities. A useful mission guides concrete choices and remains recognisable even when the brand name is removed.
The best Business Intelligence tools: a guide to choosing the right one for your company
Power BI, Tableau, Looker, Qlik and SAP Analytics Cloud solve similar problems with different architectures. The right choice starts from the data, the users, metric governance and the decisions the platform will need to make easier to read.
Nike avrebbe dovuto creare parchi a tema
Nike is putting sport back at the centre. The more interesting question is how far it could have gone: turning Just Do It into places, rituals, memberships and communities.
Why we have reserved Brand Advisory for CEOs and Boards of Directors
We have chosen to work on the brand directly with those who can decide on positioning, architecture and investment. The reason concerns the quality of decisions and the ability to sustain them over time.
Microsoft Power BI: what it is, how it works and how to implement it in your organisation
Power BI makes data from different systems readable, but the quality of the dashboard depends on the definitions the company agrees on before building it. Implementing it means resolving data, KPIs, ownership and the distribution of information.
Brand positioning map: how to build and interpret it
A positioning map shows how an audience perceives a brand and its competitors against relevant choice criteria. Its value depends less on the chart and more on the axes: if we pick dimensions that suit the company, the map will confirm what we already wanted to see.
How to write a company vision: a 4-step method with examples
The Vision describes a future condition that the organisation wants to help build. It works when it makes the distance from the present visible and changes today’s investments, capabilities and priorities.